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Books Brands and branding Clifton, Rita<>Simmons, John

by Clifton, Rita | Simmons, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: UK: Penguin Books, 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 CLI-B] (1).
Books Strategic brand management "building, measuring, and managing brand equity" Kevin Lane Keller

by Kevin Lane Keller.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: "New Delhi,India:" "Prentice-Hall," 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 KEL-S] (1).
Books Global brand strategy: "unlocking brand potential across countries, cultures & markets" Sicco Van Gelder

by Sicco Van Gelder.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: "London,UK:" "Kogan Page," 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 GEL-G] (1).
Books Living the brand: how to transform every member of your organization into a brand champion Nicholas Ind

by Nicholas Ind.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: "London,UK:" "Kogan Page," 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 IND-L] (1).
Books Global brand strategy: unlocking brand potential acroos countries , cultures & markets. Sicco Van Gelder

by Sicco Van Gelder.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London, UK: Kogan Page, 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 GEL-G] (1).
Books Romancing the brand: the power of advertising and how to use it. Martin, David N.

by Martin, David N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: American Management Association, 1989Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 659.1 MAR-R] (1).
Books Strategic brand management: building, Measurement, and managing brand equity. Keller, Kevin Lane<>Brand name products-Management

by Keller, Kevin Lane.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River,USA: Prentice Hall, 1998Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 KEL-S] (5). Checked out (3).
Books Strategic brand management : Creating and sustaining brand e Kapferer, Jean-Noel<>Brand name products

by Kapferer, Jean-Noel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 1998Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 KAP-S] (2).
Books Creating powerful brands : The strategic route to success in Chernatony, Leslie de<>Mcdonald, Malcolm H. B., J.T.

by Chernatony, Leslie de | Mcdonald, Malcolm H. B., J.T.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford,UK: Butterworth-Heinemann, 1992Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 CHE-C] (2).
Books World class brands Macrae, Chris

by Macrae, Chris.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: 1991Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 MAC-W] (1).
Books IMC using advertising and promotion to build brands Tom Duncan

by Tom Duncan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 2002Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 DUN-I] (1).
Books Brand building on the internet Martin Lindstrom<>Tim Frank Anderson

by Martin Lindstrom | Tim Frank Anderson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2000Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8270285 LIN-B] (1).
Books Branding across borders a guide to global brand marketing James R. Gregory

by James R. Gregory.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 2002Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 GRE-B] (1).
Books Brand sense how to build poweful brands through touch, taste, smell, sight & sound Lindstrom, Martin

by Lindstrom, Martin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2005Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 LIN-B] (1).
Books Guinness is guinness the colourful story of a black and white brand Griffiths, Mark

by Griffiths, Mark.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Cathay Books, 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: PFL 658.827 GRI-G] (1).
Books Asian brand strategy how Asia builds strong brands Roll, Martin

by Roll, Martin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Palgrave Macmillan, 2006Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: PFL 658.827095 ROL-A] (1).
Books Profit brand how to increase the profitability accountability & sustainability of brands Wreden, Nick

by Wreden, Nick.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2005Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: PFL 658.827 WRE-P] (1).
Books Media monoliths how great media brands thrive and survive Tungate, Mark

by Tungate, Mark.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: PFL 338.4730223 TUN-M] (1).
Books The business of brands Miller, Jon<>Muir, David

by Miller, Jon | Muir, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: West Sussex,USA: John Wiley & Sons, 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: PFL 658.827 MIL-B] (1).
Books Creating passion brands getting to the heart of branding Day, Derek<>Edwards, Helen

by Day, Derek | Edwards, Helen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2005Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: PFL 658.8343 EDW-C] (2).
Books Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity Aaker, David A.

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: The Free Press, 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: PFL 658.827 AAK-B] (2).
Books Sell the brand first how to sell your brand and create lasting customer loyalty Stiff, Dan

by Stiff, Dan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 2006Availability: No items available Checked out (1).
Books Branding your business promoting your business, attracting customers and standing out in the market place Hammond, James

by Hammond, James.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2008Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 HAM-B] (1).
Books Brand new brand thinking brought to life by 11 experts who do Baskin, Merry<>Earls, Mark

by Baskin, Merry | Earls, Mark.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 BRA-] (1).
Books Profit brand how to increase the profitability, accountability & sustainability of brands Wreden, Nick

by Wreden, Nick.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2005Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 WRE-P] (1).
Books The new strategic brand management advanced insights and starategic thinking Kapferer, Jean-Noel

by Kapferer, Jean-Noel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2012Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8343 KAP-N] (1).
Books The new strategic brand management advanced insights and strategic thinking Kapferer, Jean-Noel

by Kapferer, Jean-Noel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2012Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8343 KAP-N] (1).
Books 9 brand shaascras Kapoor, Jageep

by Kapoor, Jageep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Response Books, 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 KAP-N] (1).
Books Gimme! : the human nature of successful marketing / John Hallward

by Hallward, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, 2007Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 HAL-G] (1).
Books The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema and Ed Lebar ; foreword by Peter Stringham

by Gerzema, John | Lebar, Ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco, Calif. : Jossey-Bass, 2008Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 GER-B] (1).
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