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Books Creative strategy in advertising Drewniany, , Bonnie L.<>Jewler, A. Jerome

by Drewniany, , Bonnie L | Jewler, A. Jerome.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: USA: Wadsworth, 1985Availability: Items available for loan: UMT Main Campus [Call number: 659.132 JEW-C] (1). Withdrawn (1).
Books The anatomy of Buzz creating word of mouth marketing Emanuel Rosen

by Emanuel Rosen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: UK: Penguin Books, 2003Availability: Items available for loan: UMT Main Campus [Call number: 658.8 ROS-A] (1).
Books Effective advertising: "understanding when, how, and why advertising works" Gerard J. Tellis

by Gerard J. Tellis.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: "New Delhi,India:" "Response Books," 2004Availability: Items available for loan: UMT Main Campus [Call number: 659.1 TEL-E] (1).
Books Advertising From fundamentals to strategies Michael L.Rothschild

by Michael L.Rothschild.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Toronto: P. C. Health & Company, 1987Availability: Items available for loan: UMT Main Campus [Call number: 659.1322 ROT-A] (1). Checked out (1).
Books Lessons from a chief marketing officer what it takes to win in consumer marketing Bradford C. Kirk

by Bradford C. Kirk.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 2003Availability: Items available for loan: UMT Main Campus [Call number: 658.8 KIR-L] (1).
Books The Fundamentals and practice of marketing John Wilmshurst

by John Wilmshurst.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford,UK: Butterworth-Heinemann, 1994Availability: Items available for loan: UMT Main Campus [Call number: 658.8 WIL-F] (2).
Books Bottom-up marketing Al Ries<>Jack Trout

by Al Ries | Jack Trout.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1989Availability: Items available for loan: UMT Main Campus [Call number: 658.8 RIE-B] (1).
Books Inside marketing a Selection of readings from business week Charles Futrell

by Charles Futrell.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1989Availability: Items available for loan: UMT Main Campus [Call number: 658.8008 FUT-I] (2).
Books Promotion management and marketing communications Terence A.Shimp

by Terence A.Shimp.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: Harcourt Brace Jovanocich, Publishers, 1990Availability: Items available for loan: UMT Main Campus [Call number: 658.82 SHI-P] (3).
Books Advertising management David A.Aaker<>John G.Myers

by David A.Aaker | John G.Myers.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Prentice Hall of India, 1986Availability: Items available for loan: UMT Main Campus [Call number: 659.1 AAK-A] (1).
Books Essentials of advertising J. S.Chandan<>Jagjit Singh<>P. N.Malhan

by J. S.Chandan | Jagjit Singh | P. N.Malhan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Oxford & IBH Publishing Co., 1990Availability: No items available Checked out (1).
Books Advertising contemporary society James E.Haefner<>kim B.Rotzoll

by James E.Haefner | kim B.Rotzoll.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Tata McGraw-Hill Publishing, 1986Availability: No items available Checked out (1).
Books Fundamentals of advertising research Bowers, Thomas A., Jt. Auth.<>Fletcher, Alan D.

by Bowers, Thomas A., Jt. Auth | Fletcher, Alan D.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: California,USA: Wadesworth Publications, 1988Availability: Items available for loan: UMT Main Campus [Call number: 659.1072 FLE-F] (2).
Books Advertising management David A.Aaker<>John G.Myers<>Rajeev Batra

by David A.Aaker | John G.Myers | Rajeev Batra.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey,USA: Prentice-Hall, 1992Availability: Items available for loan: UMT Main Campus [Call number: 659.1068 AAK-A] (2).
Books Printing and production for promotional materials Robert Woods

by Robert Woods.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: Van Nostrand Reinhold, 1987Availability: Items available for loan: UMT Main Campus [Call number: 686.224 PRI-] (1).
Books A Handbook of advertising techniques Tony Harrison

by Tony Harrison.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 1987Availability: Items available for loan: UMT Main Campus [Call number: 659.1028 HAR-H] (1).
Books The Leo Burnett book of advertising Broadbent, Simon, Ed.

by Broadbent, Simon, Ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Business Books, 1984Availability: Items available for loan: UMT Main Campus [Call number: 659.11250941 BRO-L] (1).
Books Advertising excellence Bovee, Courtland L.<>Thill, John V., Jt. Auth.; (Dovel, George P.), Jt.

by Bovee, Courtland L | Thill, John V., Jt. Auth.; (Dovel, George P.), Jt.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1995Availability: No items available Checked out (2).
Books Advertising, marketing and sales management Thakur, Devendra, Ed.

by Thakur, Devendra, Ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Deep & Deep Publications, 1994Availability: Items available for loan: UMT Main Campus [Call number: 659 ADV-] (1).
Books Advertising: principles and practice. Burnett, John<>Moriarty, Sandra<>Wells, William

by Burnett, John | Moriarty, Sandra | Wells, William.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Prentice Hall, 1995Availability: Items available for loan: UMT Main Campus [Call number: 659.1 WEL-A] (8).
Books Promotion management and marketing communications Shimp, Terence A.

by Shimp, Terence A.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: The Dryden, 1990Availability: Items available for loan: UMT Main Campus [Call number: 658.82 SHI-P] (1).
Books Advertisign and the mind of the consumer: what works, what doesn't, and why Alice K. Sylvester<>Max Sutherland

by Alice K. Sylvester | Max Sutherland.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Kundli: Allen & Unwin, 2004Availability: Items available for loan: UMT Main Campus [Call number: 659.1019 SUT-A] (1).
Books The future of advertising new media, new clients, new consumers in the post-television age Joe Cappo

by Joe Cappo.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago,USA: McGraw-Hill, 2003Availability: Items available for loan: UMT Main Campus [Call number: 659.1 CAP-F] (1).
Books The interplay of influence news, advertising , politics, and the mass media Karlyn Kohrs Campbell<>Kathleenf Hall Jamieson

by Karlyn Kohrs Campbell | Kathleenf Hall Jamieson.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia,Australia: Wadsworth, 2001Availability: Items available for loan: UMT Main Campus [Call number: 302.23 JAM-I] (1).
Books Advertising in contemporary society perspectives toward understanding Rotzoll, Kim B., Author

by Rotzoll, Kim B., Author.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cincinnati: South-Western Publishing Co., 1986Availability: Items available for loan: UMT Main Campus [Call number: 659.1 ROT-] (1).
Books Do-it-yourself advertising how to produce great ads, broch. . . Hahn, Fred E.

by Hahn, Fred E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: John Wiley, 1993Availability: Items available for loan: UMT Main Campus [Call number: 659.1 HAH-D] (1).
Books The do-it-yourself business promotions kit Griffin, Jack

by Griffin, Jack.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englwood Cliffs,USA: Prentice-Hall, 1995Availability: Items available for loan: UMT Main Campus [Call number: 658.82 GRI-D] (2).
Books Do-it-yourself advertising : How to produce great ads, broch Hahn, Fred E.

by Hahn, Fred E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: John Wiley, 1993Availability: Items available for loan: UMT Main Campus [Call number: 659.1 HAH-D] (1).
Books The persona principle: how to succeed in business with image-marketing. Armstrong, Derek Lee<>Yu, Kam Wai.

by Armstrong, Derek Lee | Yu, Kam Wai.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: Simon & Schuster, 1996Availability: Items available for loan: UMT Main Campus [Call number: 650.1 ARM-P] (1).
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