Results of search for 'su:{Advertising}' › Learning Resource Center University of Management and Technology, Lahore. catalog

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			No cover image available Creative strategy in advertising Drewniany, , Bonnie L.<>Jewler, A. Jerome by Drewniany, , Bonnie L Jewler, A. Jerome Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA: Wadsworth, 1985 Availability: Items available for loan: UMT Main Campus (1)Call number: 659.132 JEW-C. Not available: UMT Main Campus: Withdrawn (1). Place hold Add to cart (remove)
			The anatomy of Buzz creating word of mouth marketing Emanuel Rosen by Emanuel Rosen Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK: Penguin Books, 2003 Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 ROS-A. Place hold Add to cart (remove)
			Effective advertising: "understanding when, how, and why advertising works" Gerard J. Tellis by Gerard J. Tellis Material type: Text; Format: print ; Literary form: Not fiction Publication details: "New Delhi,India:" "Response Books," 2004 Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 TEL-E. Place hold Add to cart (remove)
			No cover image available Advertising and promotion: an integrated marketing communications perspective. George E. Belch<>Michael A. Belch by George E. Belch Michael A. Belch Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, USA: McGraw-Hill, 2004 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: 659.1 BEL-A. Add to cart (remove)
			Advertising From fundamentals to strategies Michael L.Rothschild by Michael L.Rothschild Material type: Text; Format: print ; Literary form: Not fiction Publication details: Toronto: P. C. Health & Company, 1987 Availability: Not available: UMT Main Campus: Checked out (1). Place hold Add to cart (remove)
			Lessons from a chief marketing officer what it takes to win in consumer marketing Bradford C. Kirk by Bradford C. Kirk Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York,USA: McGraw-Hill, 2003 Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 KIR-L. Place hold Add to cart (remove)
			The Fundamentals and practice of marketing John Wilmshurst by John Wilmshurst Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford,UK: Butterworth-Heinemann, 1994 Availability: Items available for loan: UMT Main Campus (2)Call number: 658.8 WIL-F, ... Place hold Add to cart (remove)
			Bottom-up marketing Al Ries<>Jack Trout by Al Ries Jack Trout Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York,USA: McGraw-Hill, 1989 Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 RIE-B. Place hold Add to cart (remove)
			Inside marketing a Selection of readings from business week Charles Futrell by Charles Futrell Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York,USA: McGraw-Hill, 1989 Availability: Items available for loan: UMT Main Campus (2)Call number: 658.8008 FUT-I, ... Place hold Add to cart (remove)
			Promotion management and marketing communications Terence A.Shimp by Terence A.Shimp Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York,USA: Harcourt Brace Jovanocich, Publishers, 1990 Availability: Items available for loan: UMT Main Campus (3)Call number: 658.82 SHI-P, ... Place hold Add to cart (remove)
			Advertising management David A.Aaker<>John G.Myers by David A.Aaker John G.Myers Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi,India: Prentice Hall of India, 1986 Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 AAK-A. Place hold Add to cart (remove)
			Essentials of advertising J. S.Chandan<>Jagjit Singh<>P. N.Malhan by J. S.Chandan Jagjit Singh P. N.Malhan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi,India: Oxford & IBH Publishing Co., 1990 Availability: Not available: UMT Main Campus: Checked out (1). Place hold Add to cart (remove)
			Advertising contemporary society James E.Haefner<>kim B.Rotzoll by James E.Haefner kim B.Rotzoll Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi,India: Tata McGraw-Hill Publishing, 1986 Availability: Not available: UMT Main Campus: Checked out (1). Place hold Add to cart (remove)
			Fundamentals of advertising research Bowers, Thomas A., Jt. Auth.<>Fletcher, Alan D. by Bowers, Thomas A., Jt. Auth Fletcher, Alan D Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: California,USA: Wadesworth Publications, 1988 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: 659.1072 FLE-F. Add to cart (remove)
			Advertising management David A.Aaker<>John G.Myers<>Rajeev Batra by David A.Aaker John G.Myers Rajeev Batra Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey,USA: Prentice-Hall, 1992 Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1068 AAK-A. Place hold Add to cart (remove)
			Printing and production for promotional materials Robert Woods by Robert Woods Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York,USA: Van Nostrand Reinhold, 1987 Availability: Items available for loan: UMT Main Campus (1)Call number: 686.224 PRI-. Place hold Add to cart (remove)
			A Handbook of advertising techniques Tony Harrison by Tony Harrison Material type: Text; Format: print ; Literary form: Not fiction Publication details: London,UK: Kogan Page, 1987 Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1028 HAR-H. Place hold Add to cart (remove)
			The Leo Burnett book of advertising Broadbent, Simon, Ed. by Broadbent, Simon, Ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London,UK: Business Books, 1984 Availability: Items available for loan: UMT Main Campus (1)Call number: 659.11250941 BRO-L. Place hold Add to cart (remove)
			Advertising excellence Bovee, Courtland L.<>Thill, John V., Jt. Auth.; (Dovel, George P.), Jt. by Bovee, Courtland L Thill, John V., Jt. Auth.; (Dovel, George P.), Jt Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York,USA: McGraw-Hill, 1995 Availability: Not available: UMT Main Campus: Checked out (2). Place hold Add to cart (remove)
			No cover image available Advertising, marketing and sales management Thakur, Devendra, Ed. by Thakur, Devendra, Ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi,India: Deep & Deep Publications, 1994 Availability: Items available for loan: UMT Main Campus (1)Call number: 659 ADV-. Place hold Add to cart (remove)
			Advertising: principles and practice. Burnett, John<>Moriarty, Sandra<>Wells, William by Burnett, John Moriarty, Sandra Wells, William Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London,UK: Prentice Hall, 1995 Availability: Items available for loan: UMT Main Campus (7)Call number: 659.1 WEL-A, ... Place hold Add to cart (remove)
			Promotion management and marketing communications Shimp, Terence A. by Shimp, Terence A Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York,USA: The Dryden, 1990 Availability: Items available for loan: UMT Main Campus (1)Call number: 658.82 SHI-P. Place hold Add to cart (remove)
			Advertising and the mind of the consumer : what works, what doesn't, and why / by Alice K. Sylvester<>Max Sutherland by Alice K. Sylvester Max Sutherland Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Kundli: Allen & Unwin, 2004 Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1019 SUT-A. Place hold Add to cart (remove)
			The future of advertising new media, new clients, new consumers in the post-television age Joe Cappo by Joe Cappo Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago,USA: McGraw-Hill, 2003 Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 CAP-F. Place hold Add to cart (remove)
			The interplay of influence news, advertising , politics, and the mass media Karlyn Kohrs Campbell<>Kathleenf Hall Jamieson by Karlyn Kohrs Campbell Kathleenf Hall Jamieson Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia,Australia: Wadsworth, 2001 Availability: Items available for loan: UMT Main Campus (1)Call number: 302.23 JAM-I. Place hold Add to cart (remove)
			Advertising in contemporary society perspectives toward understanding Rotzoll, Kim B., Author by Rotzoll, Kim B., Author Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati: South-Western Publishing Co., 1986 Availability: Not available: UMT Main Campus: Checked out (1). Place hold Add to cart (remove)
			Do-it-yourself advertising how to produce great ads, broch. . . Hahn, Fred E. by Hahn, Fred E Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York,USA: John Wiley, 1993 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: 659.1 HAH-D. Add to cart (remove)
			The do-it-yourself business promotions kit Griffin, Jack by Griffin, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englwood Cliffs,USA: Prentice-Hall, 1995 Availability: Items available for loan: UMT Main Campus (2)Call number: 658.82 GRI-D, ... Place hold Add to cart (remove)
			Do-it-yourself advertising : How to produce great ads, broch Hahn, Fred E. by Hahn, Fred E Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York,USA: John Wiley, 1993 Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 HAH-D. Place hold Add to cart (remove)
			The persona principle: how to succeed in business with image-marketing. Armstrong, Derek Lee<>Yu, Kam Wai. by Armstrong, Derek Lee Yu, Kam Wai Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York,USA: Simon & Schuster, 1996 Availability: Items available for loan: UMT Main Campus (1)Call number: 650.1 ARM-P. Place hold Add to cart (remove)

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