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Books International marketing communications Griffin, Tom<>Advertising media planning

by Griffin, Tom.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Butterwoth, 1993Availability: Items available for loan: UMT Main Campus [Call number: 658.848 GRI-I] (1).
Books Advertising media planning Jack Z. Sissors<>Lincoln Bumba

by Jack Z. Sissors | Lincoln Bumba.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago,USA: NTC Business Books, 1996Availability: No items available Checked out (1).
Books Media planning a practical guide Surmanek, Jim

by Surmanek, Jim.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1996Availability: Items available for loan: UMT Main Campus [Call number: 659.111 SUR-M] (1).
Books Media planning workbook with discussions and problems Goodrich, William B.<>Sissors, Jack Z.

by Goodrich, William B | Sissors, Jack Z.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood,USA: NTC Publishing Group, 1995Availability: Items available for loan: UMT Main Campus [Call number: 659.111 GOO-M] (1).
Books Advanced media planning Danaher, Peter J.<>Rossiter, John R.

by Danaher, Peter J | Rossiter, John R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: Sharpe Professional, 1998Availability: Items available for loan: UMT Main Campus [Call number: 659.111 ROS-A] (1).
Books Advertising media planning Sissors, Jack Z.<>Baron, Roger B.

by Sissors, Jack Z | Baron, Roger B.

Edition: 6thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 2002Availability: Items available for loan: UMT Main Campus [Call number: 659.111 SIS-A] (1).
Books The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

by Katz, Helen E.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2017Availability: Items available for loan: UMT Main Campus [Call number: 659 KAT-M] (2).
Books Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek

by Surmanek, Jim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2004Availability: Items available for loan: UMT Main Campus [Call number: 659.103 SUR-A] (1).
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