|
|
|
|
Principles of marketing / Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri
by Kotler, Philip | Armstrong, Gary. Edition: 17th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Uttar Pradesh : Pearson, 2018Availability: Items available for loan: UMT Main Campus
[Call number: 658.8 KOT-P]
(3).
|
|
|
|
|
Advertising and IMC principles and practice Sandra Mortiarty, Nancy D.Mitchell, William D.Wells
by Moriarty,Sandra. Edition: 10th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Pearson 2016Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 659.1 MOR-A]
(2).
|
|
|
|
|
Bond markets analysis and strategies / Frank J.Fabozzi
by Fabozzi, Frank J. Edition: 8th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Pearson 2014Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 332.6323 FAB-B]
(2).
|
|
|
|
|
B 2 B marketing A south Asian perspectve Michael D.Hutt, Dheeraj Sharma, Thomas W.Speh
by Hutt,Michael D | Dheeraj Sharma, Thomas W.Speh. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Cengage learning 2014Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.5 HUT-B]
(3).
|
|
|
|
|
Business to business marketing analysis and practice / Robert Vitale,Joseph Giglierano, Waldermar Pfoertsch
by Vitale, Robert | Joseph Giglierano, Waldermar Pfoertsch. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Pearson 2011Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.804 VIT-B]
(2). Checked out (1).
|
|
|
|
|
Consumer behabior Leon G.Schiffman, Joseph Wisenblit, S.Ramesh Kumar
by Schiffman,Leon G | Joseph Wisenblit, S.Ramesh Kumar. Edition: 11th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Pearson 2016Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8342 SCH-C]
(3).
|
|
|
|
|
Customer service: building successful skills for the twent first century Robert W.Lucas
by Lucas,Rober W. Edition: 3rd edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata McGrawhill 2012Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.182 LUC-C]
(3).
|
|
|
|
|
Essentials of marketing research / William G.Zikmund, Barry J.Babin
by Zikmund, William G | Barry J.Babin. Edition: 3rd edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Canada Cengage learning 2007Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.83 ZIK-E]
(2).
|
|
|
|
|
Fundamentals of futures and options markets / John C.Hull
by Hull,John C. Edition: 8th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Parson 2014Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 332.6452 HUL-F]
(3).
|
|
|
|
|
Global marketing / Warren J.Keegan, Mark C.Green
by Keegan, Warren J | Mark C.Green. Edition: 4th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Pearson 2005Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.848 KEE-G]
(1).
|
|
|
|
|
Industrial marketing / Milind T.Phadtare
by Phadtare, Milind T. Edition: 2nd edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi PHI Learning 2014Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8 PHA-I]
(1).
|
|
|
|
|
International marketing : text and cases / Justin Paul, Ramneek Kapoor
by Paul, Justin | Ramneek Kapoor. Edition: 2nd edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi McGrawhill 2012Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.848 PAU-I]
(3).
|
|
|
|
|
Internet marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer
by Chaffey, Dave | Fiona Ellis Chadwick | Kevin Johnston | Richard Mayer. Edition: 3rd edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Pearson 2009Availability: No items available Checked out (1).
|
|
|
|
|
Marketing strategy and competitive positioning / Graham Hooley, Nigel F.Piercy, Brigittee Nicouland
by Hooley, Graham. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Pearson 2009Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.802 HOO-M]
(1).
|
|
|
|
|
Marketing research : an integrated approach / Alan Wilson
by Wilson, Alan. Edition: 3rd edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Pearson 2014Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.83 WIL-M]
(3).
|
|
|
|
|
Marketing management / Philip Kotler, Kevin Lane Keller
by Kotler, Philip | Kevin Lane Keller. Edition: 15th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Pearson 2016Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8 KOT-M]
(3).
|
|
|
|
|
Marketing / Michael J.Etzel, Bruce J. Walker, William J.Stanson, Ajay Pandit
by Etzel, Michael J. Edition: 14th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India McGrawhill 2010Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8 ETZ-M]
(2).
|
|
|
|
|
MKTG : principles of marketing / Charles W.Lamb, Joseph F.Hair, Dheeraj Sharma, Carl McDaniel
by Lamb, Charles W | Joseph F.Hair | Dheeraj Sharma | Carl McDaniel. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Cengage learning 2016Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8 LAM-M]
(3).
|
|
|
|
|
Principles of marketing / Philip Kotler, Gary Armstrong
by Kotler, Philip | Gary Armstrong. Edition: 15th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Pearson Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8 KOT-P]
(1).
|
|
|
|
|
Service marketing : People technology strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee
by Lovelock, Christopher | Jochen Wirtz, Jayanta Chatterjee | Jayanta Chatterjee. Edition: 7th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Pearson 2011Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8 LOV-S]
(2).
|
|
|
|
|
Essentials of marketing / Paul Baines, Chris Fill, Kelly Page
by Baines, Paul | Chris Fill | Kelly Page. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Oxford University 2013Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8 BAI-E]
(1).
|
|
|
|
|
Basic marketing : a managerial perspective / Pascale G.Quester, Robyn L.McGuiggan, E.Jerome McCarthy, William D.Perreault
by Quester, Pascale G | Robyn L.McGuiggan | E.Jerome McCarthy | William D.Perreault. Edition: 3rd Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia McGrawhill 2003Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8 QUE-B]
(1).
|
|
|
|
|
Marketing : essential principles new realities / Jonathan Groucutt, Peter Leaddley, Patrick Forsyth
by Groucutt,Jonathan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Kogan page 2004Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8 GRO-M]
(1).
|
|
|
|
|
Out of the box marketing / David Abingdon
by Abingdon, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Viva books 2006Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8 ABI-O]
(1).
|
|
|
|
|
Key marketing skills / Peter Cheverton
by Cheverton, Peter. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: UK Kogan page 2000Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8 CHE-K]
(1).
|
|
|
|
|
Managing and marketing of financial services /
by Indian institute of banking & finance. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Taxman Allied services 2007Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8 MAN-]
(2).
|
|
|
|
|
Low budget online marketing for small business / Holly Berkley
by Berkley, Holly. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India Unistar books limited 2004Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.872 BER-L]
(1).
|
|
|
|
|
The essential guide to database marketing / John M.Davies
by Davies, John M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London McGrawhill 1992Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.800285574 DAV-E]
(1).
|
|
|
|
|
The marketing challenge / Laura Mazur, Annik Hogg
by Mazur, Laura | Annik Hogg. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: England Addision Wesley publishing company 1995Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8 MAZ-M]
(1).
|
|
|
|
|
Market Led strategic change : making marketing happen in your organization / Nigel Piercy
by Piercy,Nigel. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Thorsons 1991Availability: Items available for loan: UMT Quaid-e-Azam Campus
[Call number: 658.8 PIE-M]
(1).
|
