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Books Gimme! : the human nature of successful marketing / John Hallward

by Hallward, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, 2007Availability: Items available for loan: UMT Main Campus [Call number: 658.8 HAL-G] (1).
Books Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe

by Jaffe, Joseph.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, 2005Availability: Items available for loan: UMT Main Campus [Call number: 659.1 JAF-L] (1).
Books Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, and Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, 2016Availability: Items available for loan: UMT Main Campus [Call number: 658.82 CLO-I] (2).
Books The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

by Katz, Helen E.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2017Availability: Items available for loan: UMT Main Campus [Call number: 659 KAT-M] (2).
Books Data mining for dummies / by Meta S. Brown

by Brown, Meta S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken : John Wiley, 2014Availability: Items available for loan: UMT Main Campus [Call number: 006.312 BRO-D] (1).
Books Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold

by Lindstrom, Martin | Seybold, Patricia B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: UMT Main Campus [Call number: 658.834083 LIN-B] (1).
Books Youthnation : building remarkable brands in a youth-driven culture / Matt Britton

by Britton, Matt.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken : John Wiley, 2015Availability: Items available for loan: UMT Main Campus [Call number: 658.8340842 BRI-Y] (1).
Books Communications writing and design : the integrated manual for marketing, advertising, and public relations / John DiMarco

by DiMarco, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken : John Wiley, 2017Availability: Items available for loan: UMT Main Campus [Call number: 658.802 DIM-C] (1).
Books The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex

by Essex, Andrew.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Spiegel & Grau, 2017Availability: Items available for loan: UMT Main Campus [Call number: 659.1 ESS-E] (1).
Books The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman

by Newman, Bruce I.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Toronto : University of Toronto Press, 2016Availability: Items available for loan: UMT Main Campus [Call number: 324.70973 NEW-M] (1).
Books The attention merchants : from the daily newspaper to social media, how our time and attention is harvested and sold / Tim Wu

by Wu, Tim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Atlantic Books, 2016Availability: Items available for loan: UMT Main Campus [Call number: 659.1042 WU--A] (1).
Books Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente and Kirsten L. Strausbaugh-Hutchinson

by Parente, Donald | Strausbaugh-Hutchinson, Kirsten L.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Adult; Publisher: Boston : Cengage Learning, 2015Availability: No items available Checked out (1).
Books Advertising and promotional culture / by P. David Marshall and Joanne Morreale

by Marshall, P. David | McAllister, Matthew P | West, Emily.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Palgrave, 2018Availability: Items available for loan: UMT Main Campus [Call number: 659.109 MAR-A] (2).
Books Social media marketing / by Tracy Tuten and Michael Solomon

by Tuten, Tracy L | Solomon, Michael R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, 2013Availability: Items available for loan: UMT Main Campus [Call number: 658.872 TUT-S] (1).
Books Creative strategies : idea management for marketing, advertising, media and design / by Mario Pricken

by Pricken, Mario.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Thames & Hudson, 2010Availability: Items available for loan: UMT Main Campus [Call number: 659.1 PRI-C] (1).
Theses and Term Papers Advertising ki shari haddudo qayyud = ایڈورٹائزنگ کی شرعی حدودوقیود [M. Phil Islamic Thought and Civilization] / by Muhammad Ehsan = محمد حسان

by Ehsan, Muhammad = حسان، محمد.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Social Sciences and Humanities. Department Islami Thought and Civilization, 2020Dissertation note: Report presented in partial requirement for M. Phil degree in Islamic Thought and Civilization Advisor : Dr. Humaira Ahmad M. Phil Department Islamic Thought and Civilization 2020 F2017086057 Availability: Items available for reference: UMT Main Campus [Call number: TP 297.2730688 EHS-A] (1).
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