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Books Supply chain management : strategy, planning and operation / Sunil Chopra

by Chopra, Sunil.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Tamil Nadu : Pearson, 2019Availability: Items available for loan: UMT Main Campus [Call number: 658.7 CHO-S] (1).
Books Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud

by Hooley, Graham J | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : FT Prentice Hall, 2012Availability: Items available for loan: UMT Main Campus [Call number: 658.802 HOO-M] (1).
Books The attention merchants : from the daily newspaper to social media, how our time and attention is harvested and sold / Tim Wu

by Wu, Tim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Atlantic Books, 2016Availability: Items available for loan: UMT Main Campus [Call number: 659.1042 WU--A] (1).
Books Marketing / by Jeanette McMurtry, with Alexander Hiam

by McMurtry, Jeanette Maw | Hiam, Alexander.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken : John Wiley, 2017Availability: Items available for loan: UMT Main Campus [Call number: 658.8 MCM-M] (1).
Books Reframe the marketplace : the total market approach to reaching the new majority : a guide for brands and businesses / Jeffrey L. Bowman with Jeremy Katz

by Bowman, Jeffrey L | Katz, Jeremy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken : John Wiley, 2015Availability: Items available for loan: UMT Main Campus [Call number: 658.8008 BOW-R] (1).
Books The social media MBA guide to ROI : how to measure and improve your return on investment / Christer Holloman

by Holloman, Christer.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: West Sussex : John Wiley, 2014Availability: Items available for loan: UMT Main Campus [Call number: 658.872 HOL-S] (1).
Books Going viral : the 9 secrets of irresistible marketing / by Brent Coker

by Coker, Brent.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson, 2016Availability: Items available for loan: UMT Main Campus [Call number: 658.8 COK-G] (1).
Books The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / by David Meerman Scott

by Scott, David Meerman.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken : John Wiley, 2015Availability: Items available for loan: UMT Main Campus [Call number: 658.872 SCO-N] (1).
Books Status update : celebrity, publicity, and branding in the social media age / by Alice E. Marwick

by Marwick, Alice Emily.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Heaven : Yale University Press, 2013Availability: Items available for loan: UMT Main Campus [Call number: 305.52 MAR-S] (1).
Books Global brand strategy : world-wise marketing in the age of branding / by Jan-Benedict Steenkamp

by Steenkamp, Jan-Benedict.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Palgrave Macmillan, 2017Availability: Items available for loan: UMT Main Campus [Call number: 658.827 STE-G] (1).
Books Marketing graffiti : the writing on the wall / Michael Saren

by Saren, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2018Availability: Items available for loan: UMT Main Campus [Call number: 658.8 SAR-M] (1).
Books New food product development : from concept to marketplace / BY Gordon W. Fuller

by Fuller, Gordon W.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boca Raton, FL : CRC Press, 2011Availability: Items available for loan: UMT Main Campus [Call number: 664.00688 FUL-N] (1).
Books Islamic marketing and branding : theory and practice / edited by T C Melewar and Sharifah Faridah Syed Alwi

by Melewar, T. C | Alwi, Sharifah Faridah Syed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2018Availability: Items available for loan: UMT Main Campus [Call number: 297.2730688 ISL-] (1).
Books The conversion code : capture internet leads, create quality appointments, close more sales / by Chris Smith

by Smith, Chris.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken : John Wiley, 2016Availability: Items available for loan: UMT Main Campus [Call number: 658.872 SMI-C] (1).
Books The art of the App Store : the business of Apple development / Tyson McCann

by McCann, Tyson | Wrox Development (Firm).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Indianapolis : John Wiley, 2012Availability: Items available for loan: UMT Main Campus [Call number: 004.1675 MCC-A] (1).
Books The SAGE handbook of international marketing / by Masaaki Kotabe and Kristiaan Helsen

by Kotabe, Masaaki | Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : John Wiley, 2015Availability: Items available for loan: UMT Main Campus [Call number: 658.848 KOT-I] (1).
Books Internet marketing : strategy, implementation, and practice / Dave Chaffey ... [et al.].

by Chaffey, Dave.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Tamil Nadu: Pearson, 2006 5th impression 2018Availability: Items available for loan: UMT Main Campus [Call number: 658.80285 INT-] (1).
Books Sensory evaluation : a practical handbook / by Sarah E. Kemp, Tracey Hollowood, and Joanne Hort

by Kemp, Sarah E | Hollowood, Tracey | Hort, Joanne.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester, U.K. ; Ames, Iowa : Wiley-Blackwell, 2009Availability: Items available for loan: UMT Main Campus [Call number: 612.8 KEM-S] (1).
Books Marketing for hospitality and tourism / Philip Kotler . . . [et al.]

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Tamil Nadu : Pearson, 2018Availability: Items available for loan: UMT Main Campus [Call number: 647.940688 MAR-] (1).
Books Neuromarketing in action : how to talk and sell to the brain / by Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc

by Georges, Patrick M | Georges, Patrick | Badoc, Michel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2014Availability: Items available for loan: UMT Main Campus [Call number: 658.80019 GEO-N] (1).
Books Green marketing management / by Robert Dahlstrom

by Dahlstrom, Robert.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western / Cengage Learning, 2011Availability: Items available for loan: UMT Main Campus [Call number: 658.8 DAH-G] (1).
Books Marketing / C. Shane Hunt, John E. Mello and George D. Deitz

by Hunt, C. Shane | Mello, John E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: UMT Main Campus [Call number: 658.8 HUN-M] (1).
Books Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente and Kirsten L. Strausbaugh-Hutchinson

by Parente, Donald | Strausbaugh-Hutchinson, Kirsten L.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Adult; Publisher: Boston : Cengage Learning, 2015Availability: No items available Checked out (1).
Books #AskGaryVee : one entrepreneur's take on leadership, social media, & self-awareness / by Gary Vaynerchuk

by Vaynerchuk, Gary.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Harper Business, 2016Availability: Items available for loan: UMT Main Campus [Call number: 658.8 VAY-E] (1).
Books Marketing management / Russell S. Winer and Ravi Dhar

by Winer, Russell S | Dhar, Ravi.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, 2015Availability: Items available for loan: UMT Main Campus [Call number: 658.8 WIN-M] (1).
Books Advertising and promotional culture / by P. David Marshall and Joanne Morreale

by Marshall, P. David | McAllister, Matthew P | West, Emily.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Palgrave, 2018Availability: Items available for loan: UMT Main Campus [Call number: 659.109 MAR-A] (2).
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