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Books Marketing management : a strategic decision-making approach / John W. Mullins, and Orville C. Walker

by Mullins, John W | Walker, Orville C.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2013Availability: Items available for loan: UMT Main Campus [Call number: 658.8 MUL-M] (1).
Books Marketing / C. Shane Hunt John E. Mello and George D. Deitz

by Hunt, C. Shane | Mello, John E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: UMT Main Campus [Call number: 658.8 HUN-M] (1).
Books Hospitality marketing / David Bowie . . .[et al.]

by Francis Buttle | Maureen Brookes | Anastasia Mariussen.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2017Availability: Items available for loan: UMT Main Campus [Call number: 338.47910688 HOS-] (1).
Books Fundamentals of school marketing / Johanna M. Lockhart

by Lockhart, Johanna.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lanham : Rowman & Littlefield, 2016Availability: Items available for loan: UMT Main Campus [Call number: 338.4337 LOC-F] (1).
Books Extreme cinema : affective strategies in transnational media / Aaron Michael Kerner and Jonathan L. Knapp

by Michael, Aaron.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Edinburgh : Edinburgh University Press, 2017Availability: Items available for loan: UMT Main Campus [Call number: 306.05 MIC-E] (1).
Books Airline marketing and management / Stephen Shaw

by Shaw, Stephen.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Burlington : Ashgate Publishing, 2011Availability: Items available for loan: UMT Main Campus [Call number: 387.740688 SHA-A] (2).
Books Designing B2B brands : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick

by Martinez Onaindia, Carlos | Resnick, Brian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley, 2013Availability: Items available for loan: UMT Main Campus [Call number: 658.827 MAR-D] (1).
Books Principles of supply chain management / Richard E. Crandall, William R. Crandall, and Charlie Chen

by Crandall, Richard E | Crandall, William | Chen, Charlie C.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boca Raton : CRC Press, 2015Availability: Items available for loan: UMT Main Campus [Call number: 658.7 CRA-] (1).
Books Principles of marketing / Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri

by Kotler, Philip | Armstrong, Gary.

Edition: 17th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Uttar Pradesh : Pearson, 2018Availability: Items available for loan: UMT Main Campus [Call number: 658.8 KOT-P] (2). Checked out (1).
Books Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

by Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken : John Wiley, 2017Availability: Items available for loan: UMT Main Campus [Call number: 658.8 KOT-M] (1).
Books Managing biotechnology : from science to market in the digital age / Francoise Simon and Glen Giovannetti

by Simon, Francoise | Giovannetti, Glen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken : John Wiley, 2017Availability: Items available for loan: UMT Main Campus [Call number: 660.60688 SIM-M] (1).
Books The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex

by Essex, Andrew.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Spiegel & Grau, 2017Availability: Items available for loan: UMT Main Campus [Call number: 659.1 ESS-E] (1).
Books Global marketing management/ Warren J. Keegan and Gautam Dutta

by Keegan, Warren J | Green, Mark C.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Uttar Pradesh : Pearson, 2017Availability: Items available for loan: UMT Main Campus [Call number: 658.84 KEE-G] (1).
Books The SAGE handbook of marketing theory / edited by Pauline Maclaran ... [et al.]

by Maclaran, Pauline.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : SAGE Publications, 2010Availability: Items available for loan: UMT Main Campus [Call number: 658.8001 SAG-] (1).
Books Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary

by Parker, Geoffrey G | Choudary, Sangeet Paul | Van Alstyne, Marshall W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : W. W. Norton and Company, 2016Availability: Items available for loan: UMT Main Campus [Call number: 658.872 PAR-P] (1).
Books A framework for marketing management / Philip Kotler, Northweatern University ; Kevin Lane Keller, Dartmouth College.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida : Pearson, 2015 4th impression 2018Availability: Items available for loan: UMT Main Campus [Call number: 658.8 KOT-F] (1).
Books Contemporary cases in consumer behavior / Roger D. Blackwell, Kristina S. Blackwell, and W. Wayne Talarzyk

by Blackwell, Roger D | Blackwell, Kristina S | Talarzyk, W. Wayne.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press ; Harcourt Brace College Publishers, 1993Availability: Items available for loan: UMT Main Campus [Call number: 658.8342 BLA-C] (1).
Books Edge strategy : a new mindset for profitable growth / Alan Lewis and Dan McKone

by Lewis, Alan | McKone, Dan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Harvard Business School Publishing, 2016Availability: Items available for loan: UMT Main Campus [Call number: 658.4012 LEW-E] (1).
Books Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx and Stacey Shepatin

by Proulx, Mike | Shepatin, Stacey.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, 2012Availability: Items available for loan: UMT Main Campus [Call number: 658.872 PRO-S] (1).
Books Designing the brand identity in retail spaces / Martin M. Pegler

by Pegler, Martin M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Bloomsbury, 2015Availability: Items available for loan: UMT Main Campus [Call number: 725.21 PEG-D] (1).
Books Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart

by Solomon, Michael R.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, 2015Availability: Items available for loan: UMT Main Campus [Call number: 658.8002373 SOL-M] (1).
Books The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman

by Newman, Bruce I.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Toronto : University of Toronto Press, 2016Availability: Items available for loan: UMT Main Campus [Call number: 324.70973 NEW-M] (1).
Books The psychology of consumer profiling in a digital age / Barrie Gunter

by Gunter, Barrie.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2016Availability: Items available for loan: UMT Main Campus [Call number: 658.834 GUN-P] (1).
Books E-commerce 2018 : business, technology, society / Kenneth C. Laudon and Carol Guercio Traver

by Laudon, Kenneth C | Traver, Carol Guercio.

Edition: 14th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, 2019Availability: No items available Checked out (1).
Books Principles of marketing : an Asian perspective / Philip Kotler, Gary Armstrong and Swee Hoon Ang ....[et al.]

by Kotler, Philip | Armstrong, Gary | Franke, George.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Essex : Pearson, 2017Availability: Items available for loan: UMT Main Campus [Call number: 658.8 KOT-M] (2).
Books Airline marketing and management : a marketing perspective / Stephen Shaw

by Shaw, Stephen.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Pitman Publishing, 1985Availability: Items available for loan: UMT Main Campus [Call number: 387.740688 SHA-A] (1).
Books Fundamentals of marketing / William J. Stanton, Michael J. Etzel, and Bruce J. Walker.

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1991Availability: Items available for loan: UMT Main Campus [Call number: 658.8 STA-F] (1).
Books Management in China : the experience of foreign businesses / edited by Roger Strange

by Strange, Roger.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Frank Cass, 1998Availability: Items available for loan: UMT Main Campus [Call number: 658.0490951 MAN-] (1).
Books Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky and Edith Simchi-Levi

by Simchi-Levi, David | Simchi-Levi, Edith | Kaminsky, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw-Hill, 2000Availability: Items available for loan: UMT Main Campus [Call number: 658.5 SIM-D] (1).
Books Readings in marketing management from the European journal of marketing / edited by Gordon E. Greenley, and David Shipley

by Greenley, Gordon E | Shipley, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill Book Co., 1988Availability: Items available for loan: UMT Main Campus [Call number: 658.8 REA-] (1).
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