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Books Cases in marketing management Dalrymple, Douglas J.<>Parsons, Leonard J., Jt. Auth.; (Jeannet, Jean-Pie

by Dalrymple, Douglas J | Parsons, Leonard J., Jt. Auth.; (Jeannet, Jean-Pie.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: John Wiley, 1992Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8068 DAL-M] (1).
Books Fundamentals of marketing Etzel, Michael J., Jt. Auth.; (Walker, Bruce J.),<>Stanton, William J.

by Etzel, Michael J., Jt. Auth.; (Walker, Bruce J.) | Stanton, William J.

Edition: 10thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 STA-F] (6). Checked out (1).
Books Marketing strategy : Relationship, offerings, timing & resou Sudharshan, D.

by Sudharshan, D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Prentice Hall, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 SUD-M] (1). Checked out (1).
Books Marketing : Concepts and strategies Dibb, Sally<>Simkin, Lyndon, Jt. Auth.; (Pride, William M.), Jt

by Dibb, Sally | Simkin, Lyndon, Jt. Auth.; (Pride, William M.), Jt.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: Houghton Mifflin Company, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 DIB-M] (1). Checked out (1).
Books Competitive marketing strategy for Europe : Developing, main Brown, Linden<>McDonald, Malcolm H. B., Jt. Auth.

by Brown, Linden | McDonald, Malcolm H. B., Jt. Auth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Macmillan, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.802094 BRO-C] (2).
Books Strategic business marketing Chisnall, Peter

by Chisnall, Peter.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Prentice Hall, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.802 CHI-S] (1).
Books Marketing Bovee, Courtland L.<>Houston, Michael J., Jt. Auth.; (Thill, John V.),

by Bovee, Courtland L | Houston, Michael J., Jt. Auth.; (Thill, John V.).

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: Macmillan, 1995Availability: No items available Checked out (1).
Books Marketing research Beri, G. C.

by Beri, G. C.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Tata McGraw-Hill Publishing Company Limited, 2000Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 BER-M] (2).
Books Introduction to marketing Frain, John

by Frain, John.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Pitman, 1983Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 FRA-I] (1).
Books Retail marketing: for employees, managers, and entrepreneur. Kohns, Donald P., Jt. Auth.; (Harris, E. Edward),<>Meyer, Warren G.

by Kohns, Donald P., Jt. Auth.; (Harris, E. Edward) | Meyer, Warren G.

Edition: 8thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1988Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.87 RET-R] (1).
Books Beyond maximarketing: the New power of caring and daring. Collins, Thomas L., Jt. Auth.<>Rapp, Stan

by Collins, Thomas L., Jt. Auth | Rapp, Stan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 RAP-B] (3).
Books Essentials of marketing McCarthy, E. Jerome<>Perreault, William D., Jt. Auth.

by McCarthy, E. Jerome | Perreault, William D., Jt. Auth.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: IRWIN, 1991Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 MCC-E] (1).
Books Marketing research: an applied approach Kinnear, Thomas C.<>Taylor, James R., Jt. Auth.

by Kinnear, Thomas C | Taylor, James R., Jt. Auth.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1991Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 KIN-M] (1). Checked out (2).
Books Principles of marketing Gary Armstrong<>Kotler, Philip

by Gary Armstrong | Kotler, Philip.

Edition: 11thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi,India: Pearson Education, 2006Availability: No items available Checked out (1).
Books Internet marketing: integrating online and offline strategies Mary Lou Roberts

by Mary Lou Roberts.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: McGraw-Hill, 2003Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.80285 ROB-I] (1).
Books International marketing John L> Graham<>Philip R. Cateora

by John L> Graham | Philip R. Cateora.

Edition: 11thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: McGraw-Hill, 2002Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.848 CAT-I] (1).
Books Effective marketing Randall, Geoffrey

by Randall, Geoffrey.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Pitman, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 RAN-E] (2).
Books Marketing Giles, G. B.

by Giles, G. B.

Edition: 6thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Pitman, 1994Availability: No items available
Books The direct marketing handbook Nash, Edward L., Ed.

by Nash, Edward L., Ed.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1992Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.84 MAS-D] (1).
Books International marketing research Craig, C. Samuel, Jt. Auth.<>Douglas, Susan P.

by Craig, C. Samuel, Jt. Auth | Douglas, Susan P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey,USA: Prentice-Hall, 1983Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 DOU-] (1).
Books Marketing research Nelson, James E.

by Nelson, James E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: Kent Publishing Company, 1982Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 NEL-E] (1).
Books Marketing research measurement & method Hawkins, Del I., Jt. Auth.<>Tull, Donald S.

by Hawkins, Del I., Jt. Auth | Tull, Donald S.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Collier Macmillan, 1984Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 TUL-M] (1). Checked out (2).
Books Marketing management strategies and programs Guiltinan, Joseph P., Author

by Guiltinan, Joseph P., Author.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 GUI-M] (1).
Books Marketing plans how to prepare them how to use them McDonald, Malcolm H. B.

by McDonald, Malcolm H. B.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford,UK: Butterworth-Heinemann, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.802 MCD-M] (2). Checked out (1).
Books Marketing strategy Littler, Dale<>Wilson, Dominic

by Littler, Dale | Wilson, Dominic.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford,UK: Butterworth-Heinemann, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 MAR-] (3).
Books Marketing and entrepreneurship in SME an innovative approach Carson, David<>Cromie, Stanley

by Carson, David | Cromie, Stanley.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Sydney,USA: Prentice Hall, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 CAR-M] (1).
Books The marketing research process Argaret Crimp<>Wright, Len Tiu

by Argaret Crimp | Wright, Len Tiu.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Sydney,USA: Prentice Hall, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 WRI-M] (1).
Books Marketing Lancaster, Geoff<>Reynolds, Paul

by Lancaster, Geoff | Reynolds, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford,UK: Butterworth-Heinemann, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 LAN-M] (4).
Books Principles of marketing: instructor's resource manual with. . . Armstrong, Gary<>Kotler, Philip

by Armstrong, Gary | Kotler, Philip.

Edition: 7thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Prentice Hall, 1996Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 KOT-P] (7). Checked out (6). Withdrawn (2).
Books Basic marketing : Principles and practice Cannon, Tom

by Cannon, Tom.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi,India: A.I.T.B.S. Publishers and Distributors, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 CAN-B] (1).
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