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Books Sell the brand first how to sell your brand and create lasting customer loyalty Stiff, Dan

by Stiff, Dan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 2006Availability: Items available for loan: UMT Main Campus [Call number: 658.827 STI-S] (1).
Books Marketing scales handbook a compilation of multi-item measures for consumer behavior & advertising Bruner, Gordon C.<>Hensel, Paul J.<>James, Karen E.

by Bruner, Gordon C | Hensel, Paul J | James, Karen E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason,USA: Thomson, 2005Availability: Items available for loan: UMT Main Campus [Call number: MRB 658.83028 BRU-M] (4).
Books Principles of internet marketing Ward Hanson Hanson, Ward

by Hanson, Ward.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ohio,USA: South-Western College Publishing, 2000Availability: Items available for loan: UMT Main Campus [Call number: 658.840285 HAN-P] (1).
Books Marketing a practical appraoch Rix, Peter

by Rix, Peter.

Edition: 6thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: North Ryde,Australia: McGraw-Hill Australia, 2007Availability: Items available for loan: UMT Main Campus [Call number: 658.8 RIX-M] (1).
Books Malcolm McDonald on marketing planning understanding marketing plans and strategy McDonald, Malcolm

by McDonald, Malcolm.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2008Availability: Items available for loan: UMT Main Campus [Call number: 658.802 MCD-M] (1).
Books The international dictionary of marketing over 2,000 professional terms and techniques Yadin, Daniel

by Yadin, Daniel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2006Availability: No items available Checked out (1).
Books Brand immortality how brands can live long and prosper Field, Peter<>Pringle, Hamish

by Field, Peter | Pringle, Hamish.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2009Availability: Items available for loan: UMT Main Campus [Call number: 658.827 PRI-B] (1).
Books Guerrilla marketing research marketing research techniques that can help any business make more money Kaden, Robert J.

by Kaden, Robert J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2007Availability: Items available for loan: UMT Main Campus [Call number: 658.83 KAD-G] (1).
Books Branding a store how to build successful retail brands in a changing marketplace Floor, Ko

by Floor, Ko.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2007Availability: Items available for loan: UMT Main Campus [Call number: 658.827 FLO-B] (1).
Books International marketing strategy planning, market entry & implementation Bennett, Roger<>Blythe, Jim

by Bennett, Roger | Blythe, Jim.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2005Availability: Items available for loan: UMT Main Campus [Call number: 658.848 BEN-I] (1).
Books The luxury strategy break the rules of marketing to build luxury brands Bastien, V.<>Kapferer, J. N.

by Bastien, V | Kapferer, J. N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2009Availability: Items available for loan: UMT Main Campus [Call number: 658.8 KAP-L] (1).
Books The ultimate marketing plan find your hook. Communicate your message. Make your mark. Kennedy, Dan S.

by Kennedy, Dan S.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Avon,USA: Adams Media, 2009Availability: Items available for loan: UMT Main Campus [Call number: 658.802 KEN-U] (1).
Books Creating customers how to increase sales through non-technique selling Weymes, Pat

by Weymes, Pat.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Kogan Page, 2007Availability: Items available for loan: UMT Main Campus [Call number: 658.81 WEY-C] (1).
Books Marketing revolution the radical new approach to transforming the business, the brand & the bottom line Gamble, Paul R.<>Marsella, Anthony<>Stone, Merlin<>Tapp, Alan

by Gamble, Paul R | Marsella, Anthony | Stone, Merlin | Tapp, Alan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2005Availability: Items available for loan: UMT Main Campus [Call number: 658.8 MAR-] (1).
Books The manager's guide to competitive marketing strategies Paley, Norton

by Paley, Norton.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Viva Books Private Limited, 2007Availability: Items available for loan: UMT Main Campus [Call number: 658.8 PAL-M] (1).
Books Marketing research in practice a guide to the basics Hague, Nick<>Hague, Paul<>Morgan, Carol-Ann

by Hague, Nick | Hague, Paul | Morgan, Carol-Ann.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2004Availability: Items available for loan: UMT Main Campus [Call number: 658.83 HAG-M] (1).
Books Understanding digital maketing marketing strategies for engaging the digital generation Jones, Calcvin<>Ryan, Damian

by Jones, Calcvin | Ryan, Damian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2009Availability: Items available for loan: UMT Main Campus [Call number: 658.872 RYA-U] (1).
Books Experiential marketing a practical guide to interactive brand experiences Smilansky, Shaz

by Smilansky, Shaz.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2009Availability: Items available for loan: UMT Main Campus [Call number: 658.827 SMI-E] (1).
Books Rural marketing challenges and opportunities Jha, Kamlesh Kumar

by Jha, Kamlesh Kumar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Jaipur,India: ABD Publishers, 2009Availability: Items available for loan: UMT Main Campus [Call number: 658.87 JHA-R] (1).
Books Sales promotion how to create, implement & integrate campaigns that really work Cummins, Julian<>Mullin, Roddy

by Cummins, Julian | Mullin, Roddy.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2008Availability: Items available for loan: UMT Main Campus [Call number: 658.82 MUL-S] (1).
Books Strategic alliances & marketing partnerships Gaining competitive advantage through collaboration and partnering Gibbs, Richard<>Humphries, Andrew

by Gibbs, Richard | Humphries, Andrew.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2009Availability: Items available for loan: UMT Main Campus [Call number: 658.046 GIB-S] (1).
Books Make your first million in network marketing proven techniques you can use to achieve financial success Christensen, Mary<>Christensen, Wayne

by Christensen, Mary | Christensen, Wayne.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Avon,UK: Adams Media Corporation, 2009Availability: Items available for loan: UMT Main Campus [Call number: 658.84 CHR-M] (1).
Books International marketing analysis and strategy Onkvisit, Sak<>Shaw, John J.

by Onkvisit, Sak | Shaw, John J.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Pearson, 2000Availability: Items available for loan: UMT Main Campus [Call number: 658.848 ONK-I] (2). Checked out (2).
Books Foundations of marketing Fahy, John<>Jobber, David

by Fahy, John | Jobber, David.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Tata McGraw-Hill Publishing, 2006Availability: No items available Checked out (1).
Books Essentials of marketing a global-managerial approach McCarthy, E. Jerome<>Perreault, William D.

by McCarthy, E. Jerome | Perreault, William D.

Edition: 10thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 2006Availability: Items available for loan: UMT Main Campus [Call number: 658.8 PER-E] (1).
Books Principles of marketing a South Asian perspective Agnihotri, Prafulla Y.<>Armstrong, Gary<>Ehsan ul Haque<>Kotler, Philip

by Agnihotri, Prafulla Y | Armstrong, Gary | Kotler, Philip | Ehsan ul Haque.

Edition: 13thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Pearson, 2010Availability: Items available for loan: UMT Main Campus [Call number: T 658.8 KOT-P] (3).
Books The export marketing imperative Czinkota, Michael R.<>Ortiz-Bounafina, Marta<>Ronkainen, Ilkka A.

by Czinkota, Michael R | Ortiz-Bounafina, Marta | Ronkainen, Ilkka A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason,USA: Thomson, 2004Availability: Items available for loan: UMT Main Campus [Call number: 658.84 CZI-E] (1).
Books Marketing research text and cases Nargundkar, Rajendra

by Nargundkar, Rajendra.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Tata McGraw-Hill Publishing, 2008Availability: Items available for loan: UMT Main Campus [Call number: 658.8 NAR-M] (1).
Books International marketing Cateora, Philip R.<>Graham, John L.

by Cateora, Philip R | Graham, John L.

Edition: 11thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 2001Availability: Items available for loan: UMT Main Campus [Call number: G 658.848 CAT-I] (1).
Books Strategic marketing for nonprofit organizations Andreasen, Alan R.<>Kotler, Philip

by Andreasen, Alan R | Kotler, Philip.

Edition: 6thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Pearson, 2003Availability: Items available for loan: UMT Main Campus [Call number: G 658.802 AND-S] (1).
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