Learning Resource Center University of Management and Technology, Lahore. Search for 'su:{Marketing} and su-to:Marketing research and su-to:Consumer behavior and su-to:Consumer behavior'

Contemporary cases in consumer behavior /

By Blackwell, Roger D.. Fort Worth : Dryden Press ; | Harcourt Brace College Publishers, 1993 . xiii, 526 p. : 24 cm.. 0030970385

By Waters, Robyn. New York : Portfolio, 2006 . xv, 222 p. : , Includes index. 22 cm.. 1591841364 | 9781591841364

By Brown, Meta S.. Hoboken : John Wiley, 2014 . xiv, 382 p. : 24 cm.. 9781118893173 | 1118893174

By Underhill, Paco. New York : Simon & Schuster, 1999 . 255 p. ; , Includes index. 25 cm.. 0684849135