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Books Marketing strategy and competitive positioning Hooley, Graham J.<>Nicoulaud, Brigitte<>Piercy, Nigel F.

by Hooley, Graham J | Nicoulaud, Brigitte | Piercy, Nigel F.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow,England: Pearson Education, 2008Availability: Items available for reference: UMT Main Campus [Call number: R 658.802 HOO-M] (6).
Books Marketing strategy and competitive positioning Hooley, Graham J.<>Nicoulaud, Brigitte<>Piercy, Nigel F.

by Hooley, Graham J | Nicoulaud, Brigitte | Piercy, Nigel F.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Pearson, 2009Availability: Items available for loan: UMT Main Campus [Call number: 658.802 HOO-M] (1).
Books Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud

by Hooley, Graham J | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : FT Prentice Hall, 2012Availability: Items available for loan: UMT Main Campus [Call number: 658.802 HOO-M] (1).
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