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Books A framework for marketing management / Philip Kotler, Northweatern University ; Kevin Lane Keller, Dartmouth College.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida : Pearson, 2015 4th impression 2018Availability: Items available for loan: UMT Main Campus [Call number: 658.8 KOT-F] (1).
Books Marketing management / by Philip Kotler and Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Kuala Lumper : Pearson, 2020Availability: Items available for loan: UMT Health Sciences Campus [Call number: 658.8 KOT-M] (10).
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