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Books Marketing management [+CD]: a strategic decision-making approach Harper W. Boyd<>John Mullins<>Orville C. Walker

by Harper W. Boyd | John Mullins | Orville C. Walker.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: McGraw-Hill, 2002Availability: Items available for loan: UMT Main Campus [Call number: 658.8 BOY-M] (1).
Books Marketing strategy planning and implementation Harper W. Boyd<>Jean-Claude Larreche<>Orville C. Walker

by Harper W. Boyd | Jean-Claude Larreche | Orville C. Walker.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: McGraw-Hill, 1999Availability: Items available for loan: UMT Main Campus [Call number: 658.802 WAL-M] (1).
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