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Books Services marketing: integrating customer focus across the firm Mary Jo Bitner<>Valarie a. Zaithaml

by Mary Jo Bitner | Valarie a. Zaithaml.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: McGraw-Hill, 2003Availability: Items available for loan: UMT Main Campus [Call number: 658.8 ZEI-S] (2).
Books Services marketing integrating customer focus across the firm Mary Jo Bitner<>Valarie A. Zeithmal

by Mary Jo Bitner | Valarie A. Zeithmal.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: McGraw-Hill, 2000Availability: Items available for loan: UMT Main Campus [Call number: 658.8 ZEI-S] (1).
Books Services marketing 3rd integrating customer focus across the firm

by Mary Jo Bitner | Valarie A. Zaithaml.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: McGraw-Hill, 2003Availability: Items available for loan: UMT Main Campus [Call number: 658.8 ZEI-S] (1).
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