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Harvard Business Review on customer relationship management Harvard Business School
by Harvard Business School. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston,USA: Harvard Business School, 2001Availability: Items available for loan: UMT Main Campus
[Call number: 658.812 HAR-H]
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Leading through relationship marketing how winning organisations leverage stakeholder relationships to improve business performance Batterley, Richard
by Batterley, Richard. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Sydney,Australia: McGraw-Hill, 2004Availability: Items available for loan: UMT Main Campus
[Call number: 658.812 BAT-L]
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Consumer insight how to use data and market research to get closer to your customer Bond, Alison<>Foss, Bryan<>Stone, Merlin
by Bond, Alison | Foss, Bryan | Stone, Merlin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London,UK: Kogan Page, 2005Availability: Items available for loan: UMT Main Campus
[Call number: 658.834 STO-C]
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Aftersales management creating a successful aftersales strategy to reduce costs, improve customer service and increase sales Brock, David
by Brock, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London,UK: Kogan Page, 2010Availability: No items available Checked out (1).
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The relationahip revolution closing the customer promise gap Hochman, Larry
by Hochman, Larry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester,UK: John Wiley, 2010Availability: Items available for loan: UMT Main Campus
[Call number: 658.812 HOC-R]
(1).
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Customer in the boardroom? crafting customer-based business strategy Bijapurkar, Rama
by Bijapurkar, Rama. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London,U.K.: Sage Publications, Inc., 2012Availability: Items available for loan: UMT Main Campus
[Call number: 658.4012 BIJ-C]
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The ultimate question 2.0 how net promoter companies thrieve in a customer-drive world Reiichheld, Fred<>Markey, Rob
by Reiichheld, Fred | Markey, Rob. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston,USA: Harvard Business School, 2011Availability: Items available for loan: UMT Main Campus
[Call number: 658.872 REI-U]
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Impact of internal markeitng on internal customer satisfaction (MS program) [+CD] the role of human resource practices Mehreen Waheed
by Mehreen Waheed. Material type:  Continuing resource Publisher: Lahore,Pakistan: UMT, School of Business & Economics, 2015Availability: Items available for reference: UMT Main Campus
[Call number: TP 658.812 MEH-I]
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The relationahip between service quality and customer statisfaction in fast food restaurants (MS program) [+CD] Khalil ur Rehman
by Khalil ur Rehman. Material type: Continuing resource Publisher: Lahore,Pakistan: UMT, School of Business & Economics, 2015Availability: Items available for reference: UMT Main Campus
[Call number: TP 658.812 KHA-R]
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The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers / Reza Soudagar, Vinay Iyer and Volker Hildebrand
by Soudagar, Reza | Iyer, Vinay | Hildebrand, Volker. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: UMT Main Campus
[Call number: 658.812 SOU-C]
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Outside in : the power of putting customers at the center of your business/ Harley manning and Kery bodine
by Manning, Harley | Kery bodine. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: New harvest, 2012Availability: Items available for loan: UMT Main Campus
[Call number: 658.812 MAN-O]
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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe
by Jaffe, Joseph. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, 2005Availability: Items available for loan: UMT Main Campus
[Call number: 659.1 JAF-L]
(1).
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CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg
by Greenberg, Paul. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 2010Availability: Items available for loan: UMT Main Campus
[Call number: 658.812 GRE-C]
(1).
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Imagineering : innovation in the experience economy / Gabrielle Kuiper and Bert Smit ; translated by Monique Hondelink
by Kuiper, Gabrielle | Smit, Bert. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxfordshire : CABI, 2011Availability: Items available for loan: UMT Main Campus
[Call number: 658.4063 KUI-I]
(1).
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The thank you economy / Gary Vaynerchuk
by Vaynerchuk, Gary. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : HarperCollins Publishers, 2011Availability: Items available for loan: UMT Main Campus
[Call number: 658.812 VAY-T]
(1).
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Brand management strategies : luxury and mass markets / William D'Arienzo
by D'Arienzo, William. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Bloomsbury, 2016Availability: Items available for loan: UMT Main Campus
[Call number: 658.827 DAR-B]
(2).
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The retargeting playbook : how to turn web-window shoppers into customers / Adam Berke, Gregory Fulton, and Lauren Vaccarello
by Berke, Adam | Vaccarello, Lauren. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken : John Wiley, 2014Availability: Items available for loan: UMT Main Campus
[Call number: 658.872 BER-R]
(1).
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Customer relationship management : making hard decisions with soft numbers / Jon Anton
by Anton, Jon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Dorling Kindersley, 2002Availability: Items available for loan: UMT Main Campus
[Call number: 658.812 ANT-C]
(1).
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Built to serve : how to drive the bottom line with people-first practices / Dan J. Sanders
by Sanders, Dan J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, : McGraw-Hill, 2008Availability: Items available for loan: UMT Main Campus
[Call number: 658.4 SAN-B]
(1).
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Unselling : the new customer experience / Scott Stratten, and Alison Kramer
by Stratten, Scott. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken : John Wiley, 2014Availability: Items available for loan: UMT Main Campus
[Call number: 658.8 STR-U]
(1).
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Your customer rules! : delivering the Me2B experiences that today's customers demand / Bill Price, and David Jaffe
by Price, Bill | Jaffe, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: San Francisco : Jopssey-Bass, 2015Availability: Items available for loan: UMT Main Campus
[Call number: 658.812 PRI-Y]
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Conflict management for managers : resolving workplace, client, and policy disputes / Susan S. Raines
by Raines, Susan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: San Francisco : Jossey-Bass, 2013Availability: Items available for loan: UMT Main Campus
[Call number: 658.4053 RAI-C]
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Principles of marketing / by Philip Kotler, Gary Armstrong and Marc Oliver Opresnik
by Kotler, Philip | Armstrong, Gary. Edition: 18th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson, 2021Availability: Items available for loan: UMT Main Campus
[Call number: 658.8 KOT-P]
(1).
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Inspired : how to create tech products customers love / by Marty Cagan
by Cagan, Marty. Edition: Second edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken : Wiley, 2018Availability: Items available for loan: UMT Main Campus
[Call number: 658.575 CAG-I]
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