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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2005
Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 JAF-L.
Books
Imagineering : innovation in the experience economy / Gabrielle Kuiper and Bert Smit ; translated by Monique Hondelink by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxfordshire : CABI, 2011
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.4063 KUI-I.
Books
The thank you economy / Gary Vaynerchuk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperCollins Publishers, 2011
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 VAY-T.
Books
Brand management strategies : luxury and mass markets / William D'Arienzo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Bloomsbury, 2016
Availability: Items available for loan: UMT Main Campus (2)Call number: 658.827 DAR-B, ...
Books
The retargeting playbook : how to turn web-window shoppers into customers / Adam Berke, Gregory Fulton, and Lauren Vaccarello by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : John Wiley, 2014
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.872 BER-R.
Books
Principles of marketing / by Philip Kotler, Gary Armstrong and Marc Oliver Opresnik by
Edition: 18th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson, 2021
Availability: Not available: UMT Main Campus: Checked out (1).
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