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Books
Harvard Business Review on customer relationship management Harvard Business School by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston,USA: Harvard Business School, 2001
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 HAR-H.
Books
Leading through relationship marketing how winning organisations leverage stakeholder relationships to improve business performance Batterley, Richard by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney,Australia: McGraw-Hill, 2004
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 BAT-L.
Books
Consumer insight how to use data and market research to get closer to your customer Bond, Alison<>Foss, Bryan<>Stone, Merlin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Kogan Page, 2005
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.834 STO-C.
Books
Aftersales management creating a successful aftersales strategy to reduce costs, improve customer service and increase sales Brock, David by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Kogan Page, 2010
Availability: Not available: UMT Main Campus: Checked out (1).
Books
The relationahip revolution closing the customer promise gap Hochman, Larry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester,UK: John Wiley, 2010
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 HOC-R.
Books
Customer in the boardroom? crafting customer-based business strategy Bijapurkar, Rama by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,U.K.: Sage Publications, Inc., 2012
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.4012 BIJ-C.
Books
The ultimate question 2.0 how net promoter companies thrieve in a customer-drive world Reiichheld, Fred<>Markey, Rob by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston,USA: Harvard Business School, 2011
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.872 REI-U.
Theses and Term Papers
Impact of internal markeitng on internal customer satisfaction (MS program) [+CD] the role of human resource practices Mehreen Waheed by
Material type: Continuing resource Continuing resource
Publication details: Lahore,Pakistan: UMT, School of Business & Economics, 2015
Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.812 MEH-I.
Theses and Term Papers
The relationahip between service quality and customer statisfaction in fast food restaurants (MS program) [+CD] Khalil ur Rehman by
Material type: Continuing resource Continuing resource
Publication details: Lahore,Pakistan: UMT, School of Business & Economics, 2015
Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.812 KHA-R.
Books
The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers / Reza Soudagar, Vinay Iyer and Volker Hildebrand by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2012
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 SOU-C.
Books
Outside in : the power of putting customers at the center of your business/ Harley manning and Kery bodine by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: New harvest, 2012
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 MAN-O.
Books
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2005
Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 JAF-L.
Books
CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2010
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 GRE-C.
Books
Imagineering : innovation in the experience economy / Gabrielle Kuiper and Bert Smit ; translated by Monique Hondelink by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxfordshire : CABI, 2011
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.4063 KUI-I.
Books
The thank you economy / Gary Vaynerchuk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperCollins Publishers, 2011
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 VAY-T.
Books
Brand management strategies : luxury and mass markets / William D'Arienzo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Bloomsbury, 2016
Availability: Items available for loan: UMT Main Campus (2)Call number: 658.827 DAR-B, ...
Books
The retargeting playbook : how to turn web-window shoppers into customers / Adam Berke, Gregory Fulton, and Lauren Vaccarello by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : John Wiley, 2014
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.872 BER-R.
Books
Customer relationship management : making hard decisions with soft numbers / Jon Anton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Dorling Kindersley, 2002
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 ANT-C.
Books
Built to serve : how to drive the bottom line with people-first practices / Dan J. Sanders by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, : McGraw-Hill, 2008
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.4 SAN-B.
Books
Unselling : the new customer experience / Scott Stratten, and Alison Kramer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : John Wiley, 2014
Availability: Not available: UMT Main Campus: Checked out (1).
Books
Your customer rules! : delivering the Me2B experiences that today's customers demand / Bill Price, and David Jaffe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jopssey-Bass, 2015
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.812 PRI-Y.
Books
Conflict management for managers : resolving workplace, client, and policy disputes / Susan S. Raines by Series: The Jossey-Bass business & management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, 2013
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.4053 RAI-C.
Books
Principles of marketing / by Philip Kotler, Gary Armstrong and Marc Oliver Opresnik by
Edition: 18th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson, 2021
Availability: Not available: UMT Main Campus: Checked out (1).
Books
Inspired : how to create tech products customers love / by Marty Cagan by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : Wiley, 2018
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.575 CAG-I.
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