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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2005
Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 JAF-L.
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The retargeting playbook : how to turn web-window shoppers into customers / Adam Berke, Gregory Fulton, and Lauren Vaccarello by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : John Wiley, 2014
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.872 BER-R.
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