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Books Strategic brand management: building, Measurement, and managing brand equity. Keller, Kevin Lane<>Brand name products-Management

by Keller, Kevin Lane.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River,USA: Prentice Hall, 1998Availability: Items available for loan: UMT Main Campus [Call number: 658.827 KEL-S] (4). Checked out (3).
Books Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

by Keller, Kevin Lane.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Tamil Nadu : Pearson, 2015 Fifth impression 2018Availability: Items available for loan: UMT Main Campus [Call number: 658.827 KEL-S] (2).
Books Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller and Vanitha Swaminathan

by Keller, Kevin Lane | Swaminathan, Vanitha.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson, 2020Availability: No items available Checked out (1).
Strategic brand management: building, Measurement, and managing brand equity. Keller, Kevin Lane<>Brand name products-Management

by Keller, Kevin Lane.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River,USA: Prentice Hall, 1998Availability: Items available for reference: UMT Main Campus [Call number: 658.827 KEL-S] (1).
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