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Theses and Term Papers The investigation of consumer's attitude towards purchase of counterfeit fast fashion products in Pakistan [MS Marketing] / . by Tuba Javed

by Tuba Javed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Muhammad Aqib Warriach MS School of Business and Economics 2019 F2017172005 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.8343 TUB-I] (1).
Theses and Term Papers Online shopping behaviour [MS Marketing] : factors including in online shopping decision / by Asim Elahi Mangat

by Asim Elahi Mangat.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2020Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Yasir Rasheed MS School of Business and Economics 2020 F2016172004 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.80285 ASI-O] (1).
Theses and Term Papers Antecedents and consequences of branding co-creation in higher education institutions of Pakistan [MS Marketing] / . by Roheel Ahmed Siddiqi

by Roheel Ahmed Siddiqi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Akib Warraich MS School of Business and Economics 2019 S2017172001 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.8270711 ROH-A] (1).
Theses and Term Papers Role of technology in paint industry to increase the retailer's satisfaction (an empirical study) [MS Marketing] / by Omar Obaid

by Omar Obaid.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Yasir Rashid MS School of Business and Economics 2019 F2016172008 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.812 OMA-R] (1).
Theses and Term Papers The role of social media videos in tourist's destination selection [MS Marketing] : a neuromarketing analysis using EEG technique / by Asim Sultan

by Asim Sultan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2020Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Yasir Rashid MS School of Business and Economics 2020 F2017172001 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.8342 ASI-R] (1).
Theses and Term Papers Measuring emotional response through neuro marketing [ MS Business Analytics] : study of advertisements and its influence on customer purchasing choice / by Tabassum Bashir

by Tabassum Bashir.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Management, 2020Dissertation note: Report presented in partial requirement for MS degree in Business Analytics Advisor : Dr. Ammar Aftab Raja MS School of Business and Economics 2020 F2016110001 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.4038011 TAB-M] (1).
Theses and Term Papers The impact of social media marketing efforts (MME) to influence brand awareness (the study of luxury fashion brands in Pakistan) [MS Marketing] / by Nida Mushtaq

by Nida Mushtaq.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Muhammad Aqib Warriach MS School of Business and Economics 2019 F2016172010 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.827 NID-I] (1).
Theses and Term Papers The survival strategies for international franchise retail chains in emerging markets before collapse [MS Marketing] : the case of freshly by metro / by Ahmad Rusal

by Ahmad Rusal.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Muhammad Aqib Warriach MS School of Business and Economics 2019 F2016172009 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.8708 AHM-S] (1).
Theses and Term Papers Moderating relation of online buyers and sellers during COVID-19 pandemic [MS Marketing] / by Rabia Shafqat

by Rabia Shafqat.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2021Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Muhammad Asif Awan MS School of Business and Economics 2021 F2017172002 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.80285 RAB-M] (1).
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