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Books International business Czinkota, Michael R.<>Ronkainen, Ilkka A., Jt. Auth.; (Mofffett, Michael

by Czinkota, Michael R | Ronkainen, Ilkka A., Jt. Auth.; (Mofffett, Michael.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth: The Dryden Press, 1994Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.049 CZI-I] (5).
Books Marketing best practices Czinkota, Michael R.|[et al, ]

by Czinkota, Michael R | [et al, ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth: The Dryden Press, 2000Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 MAR-] (1).
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