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Books Readings in global marketing Ilkka A. Ronkainen<>Michael R. Czinkota

by Ilkka A. Ronkainen | Michael R. Czinkota.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth: The Dryden Press, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.848 REA-] (1).
Books Marketing best practices Michael R. Czinkota<>Patrick Dunne<>Peter R. Dickson

by Michael R. Czinkota | Patrick Dunne | Peter R. Dickson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth: The Dryden Press, 2000Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 CZI-M] (2).
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