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Books
Advertising management David A.Aaker<>John G.Myers by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi,India: Prentice Hall of India, 1986
Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 AAK-A.
Books
Advertising management David A.Aaker<>John G.Myers<>Rajeev Batra by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey,USA: Prentice-Hall, 1992
Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1068 AAK-A.
Books
Advertising: principles and practice. Burnett, John<>Moriarty, Sandra<>Wells, William by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Prentice Hall, 1995
Availability: Items available for loan: UMT Main Campus (7)Call number: 659.1 WEL-A, ...
Books
The do-it-yourself business promotions kit Griffin, Jack by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englwood Cliffs,USA: Prentice-Hall, 1995
Availability: Items available for loan: UMT Main Campus (2)Call number: 658.82 GRI-D, ...
Books
Kleppner's advertising procedure Lane, W.Ronald, J.A.<>Russell, J. Thomas by
Edition: 14th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River,USA: Prentice Hall, 1999
Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 RUS-K.
Books
Introduction to marketing communication: an integrated approach John Burnett<>Sandra Moriarty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Prentice Hall, 1997
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 BUR-I.
Books
Advertising worldwide: Concepts, theories and practice of international, multinational and global Marieke de Mooij by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: Prentice Hall, 1994
Availability: Items available for loan: UMT Main Campus (2)Call number: 659.1 MOO-A, ... Not available: UMT Main Campus: Checked out (1).
Books
Advertising: principles & practice Moriarty, Sandra<>Wells, William<>Burnett, John by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Prentice-Hall International, 2000
Availability: Items available for loan: UMT Main Campus (2)Call number: 659.1 WEL-A, ...
Books
Cutting edge commercials Jim Aitchison by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Prentice Hall, 2001
Availability: Items available for loan: UMT Main Campus (3)Call number: 659.1430905 AIT-C, ...
Books
Integrated advertising, promotion, and marketing communications [+CD] Donald Baack<>Kenneth E. Clow by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi,India: Prentice Hall of India, 2002
Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 CLO-I.
Lost and Paid Collection
Advertising: principles and practice. Burnett, John<>Moriarty, Sandra<>Wells, William by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Prentice Hall, 1995
Availability: No items available.
Advertising management David A.Aaker<>John G.Myers<>Rajeev Batra by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey,USA: Prentice-Hall, 1992
Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: 659.1068 AAK-A.
Advertising: principles and practice. Burnett, John<>Moriarty, Sandra<>Wells, William by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Prentice Hall, 1995
Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: 659.1 WEL-A.
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