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Books Advertising and IMC principles and practice Sandra Mortiarty, Nancy D.Mitchell, William D.Wells

by Moriarty,Sandra.

Edition: 10th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: India Pearson 2016Availability: Items available for loan: UMT Quaid-e-Azam Campus Library [Call number: 659.1 MOR-A] (2).
Books Bond markets analysis and strategies / Frank J.Fabozzi

by Fabozzi, Frank J.

Edition: 8th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: India Pearson 2014Availability: Items available for loan: UMT Quaid-e-Azam Campus Library [Call number: 332.6323 FAB-B] (2).
Books Business to business marketing analysis and practice / Robert Vitale,Joseph Giglierano, Waldermar Pfoertsch

by Vitale, Robert | Joseph Giglierano, Waldermar Pfoertsch.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India Pearson 2011Availability: Items available for loan: UMT Quaid-e-Azam Campus Library [Call number: 658.804 VIT-B] (3).
Books Consumer behabior Leon G.Schiffman, Joseph Wisenblit, S.Ramesh Kumar

by Schiffman,Leon G | Joseph Wisenblit, S.Ramesh Kumar.

Edition: 11th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: India Pearson 2016Availability: Items available for loan: UMT Quaid-e-Azam Campus Library [Call number: 658.8342 SCH-C] (3).
Books Global marketing / Warren J.Keegan, Mark C.Green

by Keegan, Warren J | Mark C.Green.

Edition: 4th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: India Pearson 2005Availability: Items available for loan: UMT Quaid-e-Azam Campus Library [Call number: 658.848 KEE-G] (1).
Books Internet marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

by Chaffey, Dave | Fiona Ellis Chadwick | Kevin Johnston | Richard Mayer.

Edition: 3rd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: India Pearson 2009Availability: Items available for loan: UMT Quaid-e-Azam Campus Library [Call number: 658.80285 CHA-I] (1).
Books Marketing strategy and competitive positioning / Graham Hooley, Nigel F.Piercy, Brigittee Nicouland

by Hooley, Graham.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India Pearson 2009Availability: Items available for loan: UMT Quaid-e-Azam Campus Library [Call number: 658.802 HOO-M] (1).
Books Marketing research : an integrated approach / Alan Wilson

by Wilson, Alan.

Edition: 3rd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: India Pearson 2014Availability: Items available for loan: UMT Quaid-e-Azam Campus Library [Call number: 658.83 WIL-M] (3).
Books Marketing management / Philip Kotler, Kevin Lane Keller

by Kotler, Philip | Kevin Lane Keller.

Edition: 15th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: India Pearson 2016Availability: Items available for loan: UMT Quaid-e-Azam Campus Library [Call number: 658.8 KOT-M] (3).
Books Principles of marketing / Phil;ip kotler, Gary Armstrong

by Kotler, philip | Gary Armstrong.

Edition: 15th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: India Pearson Availability: Items available for loan: UMT Quaid-e-Azam Campus Library [Call number: 658.8 KOT-P] (1).
Books Service marketing : People technology strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee

by Lovelock, Christopher | Jochen Wirtz, Jayanta Chatterjee | Jayanta Chatterjee.

Edition: 7th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: India Pearson 2011Availability: Items available for loan: UMT Quaid-e-Azam Campus Library [Call number: 658.8 LOV-S] (2).
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