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Books Marketing "essential principles, new realities" Jonathan Groucutt<>Patrick Forsyth<>Peter Leadley

by Jonathan Groucutt | Patrick Forsyth | Peter Leadley.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: "London,UK:" "Kogan Page," 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 GRO-M] (1).
Books Market research in practice: a guide to the basics Carol-Ann Morgan<>Nick Hague<>Paul Hague

by Carol-Ann Morgan | Nick Hague | Paul Hague.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: "London,UK:" "Kogan Page," 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 HAG-M] (1).
Books The New export marketer George Young,

by George Young.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London, UK: Kogan Page, 1991Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 382.6 YOU-N] (1).
Books The marketing plan: a practioner's guide. Westwood, John

by Westwood, John.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 1996Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.802 WES-M] (2).
Books Everything you need to know about marketing Patrick Forsyth

by Patrick Forsyth.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 1999Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 FOR-E] (1).
Books Doing business on the internet Simon Collin

by Simon Collin.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 1999Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.80285 COL-D] (1).
Books Doing business in Kazakstan

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 650.95845 DOI-] (1).
Books Advances in relationship marketing Adrian Payne

by Adrian Payne.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 ADV-] (1).
Books Advertising on the internet how to get your message across on the world wide web Steven Armstrong

by Steven Armstrong.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 1997Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.80285 ARM-A] (1).
Books Do your own market research Paul Hague<>Peter Jackson

by Paul Hague | Peter Jackson.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 HAG-D] (1).
Books The Effective use of market research a guide for management Robin Birn

by Robin Birn.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 1992Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 BIR-E] (1).
Books The marketing plan workbook Westwood, John

by Westwood, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2005Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.802 WES-M] (1).
Books Malcolm McDonald on marketing planning understanding marketing plans and strategy McDonald, Malcolm

by McDonald, Malcolm.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2008Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.802 MCD-M] (1).
Books The international dictionary of marketing over 2,000 professional terms and techniques Yadin, Daniel

by Yadin, Daniel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2006Availability: No items available Checked out (1).
Books Brand immortality how brands can live long and prosper Field, Peter<>Pringle, Hamish

by Field, Peter | Pringle, Hamish.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2009Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 PRI-B] (1).
Books Guerrilla marketing research marketing research techniques that can help any business make more money Kaden, Robert J.

by Kaden, Robert J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2007Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 KAD-G] (1).
Books Branding a store how to build successful retail brands in a changing marketplace Floor, Ko

by Floor, Ko.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2007Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 FLO-B] (1).
Books International marketing strategy planning, market entry & implementation Bennett, Roger<>Blythe, Jim

by Bennett, Roger | Blythe, Jim.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2005Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.848 BEN-I] (1).
Books The luxury strategy break the rules of marketing to build luxury brands Bastien, V.<>Kapferer, J. N.

by Bastien, V | Kapferer, J. N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2009Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 KAP-L] (1).
Books Creating customers how to increase sales through non-technique selling Weymes, Pat

by Weymes, Pat.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Kogan Page, 2007Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.81 WEY-C] (1).
Books Marketing revolution the radical new approach to transforming the business, the brand & the bottom line Gamble, Paul R.<>Marsella, Anthony<>Stone, Merlin<>Tapp, Alan

by Gamble, Paul R | Marsella, Anthony | Stone, Merlin | Tapp, Alan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2005Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 MAR-] (1).
Books Marketing research in practice a guide to the basics Hague, Nick<>Hague, Paul<>Morgan, Carol-Ann

by Hague, Nick | Hague, Paul | Morgan, Carol-Ann.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 HAG-M] (1).
Books Understanding digital maketing marketing strategies for engaging the digital generation Jones, Calcvin<>Ryan, Damian

by Jones, Calcvin | Ryan, Damian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2009Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.872 RYA-U] (1).
Books Experiential marketing a practical guide to interactive brand experiences Smilansky, Shaz

by Smilansky, Shaz.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2009Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 SMI-E] (1).
Books Sales promotion how to create, implement & integrate campaigns that really work Cummins, Julian<>Mullin, Roddy

by Cummins, Julian | Mullin, Roddy.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2008Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.82 MUL-S] (1).
Books Strategic alliances & marketing partnerships Gaining competitive advantage through collaboration and partnering Gibbs, Richard<>Humphries, Andrew

by Gibbs, Richard | Humphries, Andrew.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2009Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.046 GIB-S] (1).
Books Marketing accountability how to measure marketing effectiveness McDonald, Malcolm<>Mouncey, Peter

by McDonald, Malcolm | Mouncey, Peter.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2010Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.80072 MCD-M] (1).
Books The conversation company boost your business through culture, people and social media Belleghem, Steven Van

by Belleghem, Steven Van.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2012Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.802 BEL-C] (1).
Books The better mousetrap brand invention in a media democracy Pont, Simon

by Pont, Simon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2013Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 PON-B] (1).
Books Competitive SME building competitive advantage through marketing exellence for small to medium sized enterprises David James Hood

by David James Hood.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Kogan Page, 2013Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 DAV-C] (1).
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