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Books The new strategic brand management creating and sustaining brand equity long term Kapferer, Jean-Noel

by Kapferer, Jean-Noel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: UK: Kogan Page, 2004Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 KAP-N] (1).
Books Strategic brand management : Creating and sustaining brand e Kapferer, Jean-Noel<>Brand name products

by Kapferer, Jean-Noel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 1998Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 KAP-S] (2).
Books Strategic brand management Creating and sustaining brand equity long term Kapferer, Jean-Noel

by Kapferer, Jean-Noel.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Kogan Page, 2009Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.827 KAP-S] (1).
Books The new strategic brand management advanced insights and starategic thinking Kapferer, Jean-Noel

by Kapferer, Jean-Noel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2012Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8343 KAP-N] (1).
Books The new strategic brand management advanced insights and strategic thinking Kapferer, Jean-Noel

by Kapferer, Jean-Noel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2012Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8343 KAP-N] (1).
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