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Books Basic marketing A Managerial approach E. Jerome McCarthy<>William D.Perreault

by E. Jerome McCarthy | William D.Perreault.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood,USA: Irwin, 1990Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 MCC-B] (1). Withdrawn (1).
Books Essentials of marketing McCarthy, E. Jerome<>Perreault, William D., Jt. Auth.

by McCarthy, E. Jerome | Perreault, William D., Jt. Auth.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: IRWIN, 1991Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 MCC-E] (1).
Books Analysis for marketing planning Lehmann, Donald R.<>Winer, Russell S., Jt. Auth.

by Lehmann, Donald R | Winer, Russell S., Jt. Auth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Irwin, 1997Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.802 LEH-A] (1).
Books Marketing: creating value for customers. Churchill, Gilbert A.<>Peter, J. Paul

by Churchill, Gilbert A | Peter, J. Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Burr Ridge,USA: IRWIN, 1995Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 CHU-M] (1).
Books Marketing Berkowitz, Eric N.<>Hahtley, Steven W .<>Kerin, Roger A.<>Rudelius, William

by Berkowitz, Eric N | Hahtley, Steven W | Kerin, Roger A | Rudelius, William.

Edition: 6thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: IRWIN, 2000Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 BER-M] (12).
Books Strategic marketing / by David W. Cravens, and Nigel F. Piercy

by Cravens, David W | Piercy, Nigel.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Irwin, 2013Availability: No items available Checked out (1).
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