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Books MKTG2 what's inside student tested, faculty approved Lamb, Charles W.<>Hair, Joseph F.<>M A Malik

by Lamb, Charles W | Hair, Joseph F | M A Malik.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason,USA: Souht-Western Cengage Learning, 2009Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: SMG 658.8076 LAM-M] (1).
Books Principls and practice of marketing Blythe, Jim

by Blythe, Jim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire,UK: Cengage Learning Emea, 2009Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 BLY-P] (1).
Books Marketing Pride, William M.<>Ferrell, O. C.

by Pride, William M | Ferrell, O. C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason,USA: Souht-Western Cengage Learning, 2010Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.8 PRI-M] (1).
Books International marketing Czinkota, Michael R.|Ronkainen, Ilkka A.

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 10thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Cengage Learning, 2013Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.848 CZI-I] (1).
Books Essentials of marketing research Zikmund, William G.|Babin, Barry J.

by Zikmund, William G | Babin, Barry J.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Stamford,USA: Cengage Learning, 2013Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 ZIK-E] (1).
Books Marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill

by Brown, Tom J | Churchill, Gilbert A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Cengage Learning India, 2014Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 BRO-M] (1).
Books Green marketing management / by Robert Dahlstrom

by Dahlstrom, Robert.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western / Cengage Learning, 2011Availability: No items available Checked out (1).
Books Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente and Kirsten L. Strausbaugh-Hutchinson

by Parente, Donald | Strausbaugh-Hutchinson, Kirsten L.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Adult; Publisher: Boston : Cengage Learning, 2015Availability: No items available Checked out (1).
Books B 2 B marketing A south Asian perspectve Michael D.Hutt, Dheeraj Sharma, Thomas W.Speh

by Hutt,Michael D | Dheeraj Sharma, Thomas W.Speh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India Cengage learning 2014Availability: Items available for loan: UMT Quaid-e-Azam Campus Library [Call number: 658.5 HUT-B] (3).
Books Essentials of marketing research / William G.Zikmund, Barry J.Babin

by Zikmund, William G | Barry J.Babin.

Edition: 3rd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Canada Cengage learning 2007Availability: Items available for loan: UMT Quaid-e-Azam Campus Library [Call number: 658.83 ZIK-E] (2).
Books MKTG : principles of marketing / Charles W.Lamb, Joseph F.Hair, Dheeraj Sharma, Carl McDaniel

by Lamb, Charles W | Joseph F.Hair | Dheeraj Sharma | Carl McDaniel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India Cengage learning 2016Availability: Items available for loan: UMT Quaid-e-Azam Campus Library [Call number: 658.8 LAM-M] (3).
Books Marketing research / by William G. Zikmund . . . [et al.]

by Zikmund, William G.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Albany : Cengage Learning Australia, 2014Availability: Items available for loan: LRC University of Management and Technology Lahore. [Call number: 658.83 ZIK-M] (1).
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