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Books Marketing management text and cases John A. Quelch<>Rajiv Lal<>V. Kasturi Rangan

by John A. Quelch | Rajiv Lal | V. Kasturi Rangan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: McGraw-Hill, 2005Availability: Items available for loan: UMT Main Campus [Call number: 658.8 LAL-M] (1).
Books Business marketing strategy cases concepts, and applications Benson P. Shapiro, Jt. Auth.; (Rowland T. Moriarty<>V. Kasturi Rangan

by Benson P. Shapiro, Jt. Auth.; (Rowland T. Moriarty | V. Kasturi Rangan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago,USA: IRWIN, 1995Availability: Items available for loan: UMT Main Campus [Call number: 658.802 RAN-B] (1).
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