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Books A preface to marketing management Peter, J. Paul<>Donnelly, James H.

by Peter, J. Paul | Donnelly, James H.

Edition: 10thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: McGraw-Hill, 2003Availability: Items available for loan: UMT Main Campus [Call number: 658.8 PET-P] (1).
Books Marketing: creating value for customers. Churchill, Gilbert A.<>Peter, J. Paul

by Churchill, Gilbert A | Peter, J. Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Burr Ridge,USA: IRWIN, 1995Availability: Items available for loan: UMT Main Campus [Call number: 658.8 CHU-M] (1).
Books Consumer behavior and marketing strategy Olson, Jerry C.<>Peter, J. Paul

by Olson, Jerry C | Peter, J. Paul.

Edition: 8thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston,USA: McGraw-Hill, 2008Availability: Items available for loan: UMT Main Campus [Call number: 658.8342 PET-C] (1).
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