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Marketing research Aaker, David A.
by Aaker, David A. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York,USA: John Wiley, 1995Availability: Items available for loan: UMT Main Campus
[Call number: 658.83 AAK-M]
(1).
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Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity Aaker, David A.
by Aaker, David A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York,USA: The Free Press, 2004Availability: Items available for loan: UMT Main Campus
[Call number: PFL 658.827 AAK-B]
(2).
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Essentials of marketing research Aaker, David A.<>Day, George S.<>Kumar, V.
by Aaker, David A | Day, George S | Kumar, V. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York,USA: John Wiley & Sons, 2005Availability: Items available for loan: UMT Main Campus
[Call number: 658.83 KUM-E]
(1).
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Advertising management Aaker, David A.<>Batra, Rajeev<>Myers, John G.
by Aaker, David A | Batra, Rajeev | Myers, John G. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi,India: Pearson Education, 2006Availability: Items available for loan: UMT Main Campus
[Call number: 659.1 BAT-A]
(1).
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Brand leadership Aaker, David A.<>Joachimisthaler, Erich
by Aaker, David A | Joachimisthaler, Erich. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London,UK: Simon & Schuster, 2002Availability: Items available for loan: UMT Main Campus
[Call number: 658.827 AAK-B]
(1).
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Strategic market management global perspectives Aaker, David A.<>McLoughlin, Damien
by Aaker, David A | McLoughlin, Damien. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester,UK: John Wiley, 2010Availability: Items available for loan: UMT Main Campus
[Call number: 658.802 AAK-S]
(1).
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Strategic market management Aaker, David A.
by Aaker, David A. Edition: 9thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi,India: Wiley India, 2011Availability: Items available for loan: UMT Main Campus
[Call number: 658.802 AAK-S]
(1).
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Brand leadership Aaker, David A.|Joachimsthaler, Erich
by Aaker, David A | Joachimsthaler, Erich. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London,UK: Penguin Books, 2000Availability: Items available for loan: UMT Main Campus
[Call number: 658.4092 AAK-B]
(1).
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Marketing research / by V. Kumar . . . . [et al.]
by Kumar, V | Aaker, David A. Edition: 13th ed.Material type: Book; Literary form:
Not fiction
Publisher: NA : John Wiley, 2016Availability: Items available for loan: UMT Main Campus
[Call number: 658.83 KUM-M]
(1).
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