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Books Marketing research Aaker, David A.

by Aaker, David A.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: John Wiley, 1995Availability: Items available for loan: UMT Main Campus [Call number: 658.83 AAK-M] (1).
Books Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity Aaker, David A.

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: The Free Press, 2004Availability: Items available for loan: UMT Main Campus [Call number: PFL 658.827 AAK-B] (2).
Books Essentials of marketing research Aaker, David A.<>Day, George S.<>Kumar, V.

by Aaker, David A | Day, George S | Kumar, V.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York,USA: John Wiley & Sons, 2005Availability: Items available for loan: UMT Main Campus [Call number: 658.83 KUM-E] (1).
Books Advertising management Aaker, David A.<>Batra, Rajeev<>Myers, John G.

by Aaker, David A | Batra, Rajeev | Myers, John G.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi,India: Pearson Education, 2006Availability: Items available for loan: UMT Main Campus [Call number: 659.1 BAT-A] (1).
Books Brand leadership Aaker, David A.<>Joachimisthaler, Erich

by Aaker, David A | Joachimisthaler, Erich.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Simon & Schuster, 2002Availability: Items available for loan: UMT Main Campus [Call number: 658.827 AAK-B] (1).
Books Strategic market management global perspectives Aaker, David A.<>McLoughlin, Damien

by Aaker, David A | McLoughlin, Damien.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester,UK: John Wiley, 2010Availability: Items available for loan: UMT Main Campus [Call number: 658.802 AAK-S] (1).
Books Strategic market management Aaker, David A.

by Aaker, David A.

Edition: 9thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi,India: Wiley India, 2011Availability: Items available for loan: UMT Main Campus [Call number: 658.802 AAK-S] (1).
Books Brand leadership Aaker, David A.|Joachimsthaler, Erich

by Aaker, David A | Joachimsthaler, Erich.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Penguin Books, 2000Availability: Items available for loan: UMT Main Campus [Call number: 658.4092 AAK-B] (1).
Books Marketing research / by V. Kumar . . . . [et al.]

by Kumar, V | Aaker, David A.

Edition: 13th ed.Material type: book Book; Literary form: Not fiction Publisher: NA : John Wiley, 2016Availability: Items available for loan: UMT Main Campus [Call number: 658.83 KUM-M] (1).
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