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Theses and Term Papers
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The investigation of consumer's attitude towards purchase of counterfeit fast fashion products in Pakistan [MS Marketing] / . by Tuba Javed

by Tuba Javed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Muhammad Aqib Warriach MS School of Business and Economics 2019 F2017172005 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.8343 TUB-I] (1).
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Theses and Term Papers
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Online shopping behaviour [MS Marketing] : factors including in online shopping decision / by Asim Elahi Mangat

by Asim Elahi Mangat.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2020Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Yasir Rasheed MS School of Business and Economics 2020 F2016172004 Availability: No items available
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Theses and Term Papers
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Online shopping behaviour [MS Marketing] : factors including in online shopping decision / by Asim Elahi Mangat

by Asim Elahi Mangat.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2020Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Yasir Rasheed MS School of Business and Economics 2020 F2016172004 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.80285 ASI-O] (1).
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Theses and Term Papers
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Antecedents and consequences of branding co-creation in higher education institutions of Pakistan [MS Marketing] / . by Roheel Ahmed Siddiqi

by Roheel Ahmed Siddiqi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Akib Warraich MS School of Business and Economics 2019 S2017172001 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.8270711 ROH-A] (1).
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Theses and Term Papers
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Role of technology in paint industry to increase the retailer's satisfaction (an empirical study) [MS Marketing] / by Omar Obaid

by Omar Obaid.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Yasir Rashid MS School of Business and Economics 2019 F2016172008 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.812 OMA-R] (1).
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Theses and Term Papers
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The role of social media videos in tourist's destination selection [MS Marketing] : a neuromarketing analysis using EEG technique / by Asim Sultan

by Asim Sultan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2020Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Yasir Rashid MS School of Business and Economics 2020 F2017172001 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.8342 ASI-R] (1).
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Theses and Term Papers
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Measuring emotional response through neuro marketing [ MS Business Analytics] : study of advertisements and its influence on customer purchasing choice / by Tabassum Bashir

by Tabassum Bashir.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Management, 2020Dissertation note: Report presented in partial requirement for MS degree in Business Analytics Advisor : Dr. Ammar Aftab Raja MS School of Business and Economics 2020 F2016110001 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.4038011 TAB-M] (1).
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Theses and Term Papers
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The impact of social media marketing efforts (MME) to influence brand awareness (the study of luxury fashion brands in Pakistan) [MS Marketing] / by Nida Mushtaq

by Nida Mushtaq.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Muhammad Aqib Warriach MS School of Business and Economics 2019 F2016172010 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.827 NID-I] (1).
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Theses and Term Papers
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The survival strategies for international franchise retail chains in emerging markets before collapse [MS Marketing] : the case of freshly by metro / by Ahmad Rusal

by Ahmad Rusal.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Muhammad Aqib Warriach MS School of Business and Economics 2019 F2016172009 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.8708 AHM-S] (1).
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Theses and Term Papers
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Moderating relation of online buyers and sellers during COVID-19 pandemic [MS Marketing] / by Rabia Shafqat

by Rabia Shafqat.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Marketing, 2021Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Muhammad Asif Awan MS School of Business and Economics 2021 F2017172002 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.80285 RAB-M] (1).
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Theses and Term Papers
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Achieving resilience, the role of marketing-supply chain management alignment and agility [ MS Supply Chain Management] : a moderated mediation model / by Hafiz Ahmad Abbas

by Ahmad Abbas, Hafiz.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Supply Chain Management, 2021Dissertation note: Report presented in partial requirement for MS degree in Supply Chain Management Advisor : Mr. Amer Saeed MS Operations and Supply Chain 2021 F2019087003 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.84 AHM-A] (1).
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Theses and Term Papers
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Development of internal and exterrnal employer brand and its impact on generation Y under the approach of internal marketing (IM) [ Ph.D. Management] / by Shahzad Ali

by Shahzad Ali.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Management, 2022Dissertation note: Report presented in partial requirement for Ph.D. degree in Management Advisor : Dr. Sarwar M. Azhar Ph.D. School of Business and Economics 2022 12004051007 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.8343 SHA-D] (1).
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Theses and Term Papers
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An empirical analysis of strategic marketing contents' impact on customer brand engagement of generation Y and generation Z [ Ph.D. Management] / by Aqsa Siddiqui

by Aqsa Siddiqui.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lahore : UMT. School of Business and Economics. Department of Management, 2022Dissertation note: Report presented in partial requirement for Ph.D. degree in Management Advisor : Dr. Muhammad Akib Warraich Ph.D. School of Business and Economics 2022 14007051004 Availability: Items available for reference: UMT Main Campus [Call number: TP 658.8343 AQS-E] (1).
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