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Books Gimme! : the human nature of successful marketing / John Hallward

by Hallward, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, 2007Availability: Items available for loan: UMT Main Campus [Call number: 658.8 HAL-G] (1).
Books The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema and Ed Lebar ; foreword by Peter Stringham

by Gerzema, John | Lebar, Ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco, Calif. : Jossey-Bass, 2008Availability: Items available for loan: UMT Main Campus [Call number: 658.827 GER-B] (1).
Books Brand management strategies : luxury and mass markets / William D'Arienzo

by D'Arienzo, William.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Bloomsbury, 2016Availability: Items available for loan: UMT Main Campus [Call number: 658.827 DAR-B] (2).
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