Learning Resource Center University of Management and Technology, Lahore. catalog › Results of search for 'kw,wrdl: su-rl:{New products.}' with limit(s): 'su-to:Brand name products'

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			Strategic brand management : Creating and sustaining brand e Kapferer, Jean-Noel<>Brand name products by Kapferer, Jean-Noel. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 1998Availability: Items available for loan: UMT Main Campus [Call number: 658.827 KAP-S] (2). Place hold Add to your cart (remove)
			Creating powerful brands : The strategic route to success in Chernatony, Leslie de<>Mcdonald, Malcolm H. B., J.T. by Chernatony, Leslie de \| Mcdonald, Malcolm H. B., J.T. Edition: 2ndMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: Oxford,UK: Butterworth-Heinemann, 1992Availability: Items available for loan: UMT Main Campus [Call number: 658.827 CHE-C] (2). Place hold Add to your cart (remove)
			Profit brand how to increase the profitability accountability & sustainability of brands Wreden, Nick by Wreden, Nick. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2005Availability: Items available for loan: UMT Main Campus [Call number: PFL 658.827 WRE-P] (1). Place hold Add to your cart (remove)
			Media monoliths how great media brands thrive and survive Tungate, Mark by Tungate, Mark. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2004Availability: Items available for loan: UMT Main Campus [Call number: PFL 338.4730223 TUN-M] (1). Place hold Add to your cart (remove)
			No cover image available The business of brands Miller, Jon<>Muir, David by Miller, Jon \| Muir, David. Material type: Book; Format: print ; Literary form: Not fiction Publisher: West Sussex,USA: John Wiley & Sons, 2004Availability: Items available for loan: UMT Main Campus [Call number: PFL 658.827 MIL-B] (1). Place hold Add to your cart (remove)
			Profit brand how to increase the profitability, accountability & sustainability of brands Wreden, Nick by Wreden, Nick. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London,UK: Kogan Page, 2005Availability: Items available for loan: UMT Main Campus [Call number: 658.827 WRE-P] (1). Place hold Add to your cart (remove)
			Gimme! : the human nature of successful marketing / John Hallward by Hallward, John. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, 2007Availability: Items available for loan: UMT Main Campus [Call number: 658.8 HAL-G] (1). Place hold Add to your cart (remove)
			The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema and Ed Lebar ; foreword by Peter Stringham by Gerzema, John \| Lebar, Ed. Material type: Book; Format: print ; Literary form: Not fiction Publisher: San Francisco, Calif. : Jossey-Bass, 2008Availability: Items available for loan: UMT Main Campus [Call number: 658.827 GER-B] (1). Place hold Add to your cart (remove)
			Brand management strategies : luxury and mass markets / William D'Arienzo by D'Arienzo, William. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : Bloomsbury, 2016Availability: Items available for loan: UMT Main Campus [Call number: 658.827 DAR-B] (2). Place hold Add to your cart (remove)

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