TY - BOOK AU - Vaynerchuk,Gary TI - The thank you economy SN - 9780061914188 (hbk.) U1 - 658.812 22 PY - 2011/// CY - New York PB - HarperCollins Publishers KW - Customer relations KW - Social media KW - Branding (Marketing) KW - Internet marketing KW - Management N2 - Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets ER -