TY  - BOOK
AU  - Roman,Kenneth
TI  - The king of Madison Avenue: David Ogilvy and the making of modern advertising 
SN  - 9780230100367
U1  - 659.092 22
PY  - 2009///
CY  - New York
PB  - Palgrave Macmillan
KW  - Advertising executives
KW  - United States
KW  - Advertising agencies
KW  - History
KW  - 20th century
KW  - Advertising
N2  - Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals
ER  -