TY - BOOK AU - Kuiper,Gabrielle AU - Smit,Bert TI - Imagineering: innovation in the experience economy SN - 9781780644653 (alk. paper) U1 - 658.4063 23 PY - 2011/// CY - Oxfordshire PB - CABI KW - Branding (Marketing) KW - Marketing KW - Creative ability KW - Customer relations N1 - "Originally published as: Kuiper, G. en Smit, B. (2011) De Imagineer: ontwerp betekenisvolle belevenissen. Bussum: Coutinho Publishers." ER -