TY  - BOOK
AU  - Wreden, Nick
TI  - Profit brand: how to increase the profitability accountability & sustainability of brands
SN  - 0749444657
U1  - PFL 658.827 
PY  - 2005///
CY  - London,UK
PB  - Kogan Page
KW  - Brand name products-management
ER  -