TY  - BOOK
AU  - Erwin P. Bettinghaus
AU  - Michael J. Cody
TI  - Persuasive communication
SN  - 0-03-055352-0
U1  -  303.342 
PY  - 1994///
CY  - Australia
PB  - Wadsworth
KW  - Persuasion (psychology)
ER  -