02662cam a22002174a 4500 16603598 20170909095628.0 110107s2011 nyu b 000 0 eng 9780345517654 (hardback) 9780345517739 (ebook) PK-LaUMT 331.8811796357 22 KER-E Keri, Jonah The extra 2% : how Wall Street strategies took a major league baseball team from worst to first / Jonah Keri ; foreword by Mark Cuban New York : Ballantine Books ; ESPN Books, 2011 xi, 253 p. ; 25 cm. "What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens--the culmination of one of the greatest turnarounds in baseball history. In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. When former Goldman Sachs partners Stuart Sternberg and Matthew Silverman assumed control of the Tampa Bay Devil Rays in 2005, it looked as if they were buying the baseball equivalent of a penny stock. But the incoming regime came armed with a master plan: to leverage their skill at trading, valuation, and management to build a model twenty-first-century franchise that could compete with their bigger, stronger, richer rivals--and prevail. Together with "boy genius" general manager Andrew Friedman, the new Rays owners jettisoned the old ways of doing things, substituting their own innovative ideas about employee development, marketing and public relations, and personnel management. They exorcized the "devil" from the team's nickname, developed metrics that let them take advantage of undervalued aspects of the game, like defense, and hired a forward-thinking field manager as dedicated to unconventional strategy as they were. By quantifying the game's intangibles--that extra 2% that separates a winning organization from a losing one--they were able to deliver to Tampa something that Billy Beane's "Moneyball" had never brought to Oakland: an American League pennant. A book about what happens when you apply your business skills to your life's passion, The Extra 2% is an informative and entertaining case study for any organization that wants to go from worst to first"-- Baseball Economic aspects. Sports franchises Economic aspects Florida Tampa bay. BK 98010 98010 0 0 0 0 01 01 2017-09-09 0 331.8811796357 KER-E 114061 2017-09-09 00:00:00 2017-09-09 BK