02234cam a22002658i 4500 18953952 20180417092615.0 160129s2016 nju 001 0 eng 9781119231387 (hardback) PK-LaUMT 005.74 23 MAR-B Marr, Bernard Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results/ Bernard Marr. West Sussex : John Wiley, 2016 308 p. Includes index. "The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter "-- Consumer behavior. Strategic planning. Big data. Business and economics Strategic Planning. Consumer Behavior. BK 92439 92439 0 0 0 0 01 01 2017-04-10 2 005.74 MAR-B 107275 2024-05-22 2024-05-08 00:00:00 2024-05-08 2017-04-10 BK 0 0 0 0 01 01 2018-04-17 4 005.74 MAR-B 120854 2022-03-07 00:00:00 2022-02-15 C. 2 2018-04-17 BK