02173cam a2200289 i 4500 19025934 20170318102610.0 160322s2012 enka b 001 0 eng 9780415577410 0415577411 9780415577427 041557742X 9780203852972 0203852974 PK-LaUMT 394.2068 23 EVE- Events management : an introduction / Charles Bladen, James Kennell, Emma Abson and Nick Wilde London : Routledge, 2012 xxiii, 444 p. : illustrations ; 25 cm "Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program."--Publisher's website. Special events Management. Special events Management. Event-Marketing. Evenementen. Management. BK 91817 91817 0 0 0 0 01 01 2017-03-18 3 394.2068 EVE- 106469 2019-09-17 00:00:00 2019-09-17 2017-03-18 BK