TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J.
TI  - Essentials of marketing research
SN  - 9781285752037
U1  -  658.83 
PY  - 2013///
CY  - Stamford,USA
PB  - Cengage Learning
KW  - Marketing research
ER  -