00451nam a2200181Ia 4500 58580 140507s9999 xx 000 0 und d 9781408011478 PK-LaUMT 658.8 BLY-P Blythe, Jim Principls and practice of marketing Blythe, Jim Hampshire,UK: Cengage Learning Emea, 2009 744 p. EN Marketing BK 55844 55844 0 0 0 0 01 01 2014-05-07 1 658.8 BLY-P 77128 2016-02-24 00:00:00 2016-02-11 2014-05-08 BK