TY  - BOOK
AU  - Congram, Carole A., Ed.
AU  - Friedman, Margaret L., Jt. Ed
TI  - The AMA handbook of marketing for the service industries
SN  - 0-8144-0104-X
U1  -  658.8 
PY  - 1991///
CY  - New York,USA
PB  - American Management Association
KW  - Service industries-Marketing
ER  -