00552nam a2200169Ia 45000010005000000080041000050200018000460400013000640820017000771000028000942450117001222600058002393000011002975460007003086500033003157000034003485058140319s9999    xx            000 0 und d  a0-8144-0104-X  cPK-LaUMT  a 658.8bAMA-  aCongram, Carole A., Ed. 4aThe AMA handbook of marketing for the service industriescCongram, Carole A., Ed.<>Friedman, Margaret L., Jt. Ed  aNew York,USA:bAmerican Management Association,c1991  a588 p.  aEN  aService industries-Marketing  aFriedman, Margaret L., Jt. Ed