TY  - BOOK
AU  - Hoyer, Wayne D.
AU  - Maclnnis, Deborah J.
TI  - Consumer behavior
SN  - 0395665922
U1  - SMG 658.8342 
PY  - 1997///
CY  - Boston,USA
PB  - Houghton Mifflin Company
KW  - Consumer behabviour
ER  -