TY  - BOOK
AU  - Bennett, Anthony G.
TI  - The big book of marketing: lessons and best practices from the world's greatest companies
SN  - 9780071621250
U1  -  658.8 
PY  - 2010///
CY  - New York,USA
PB  - McGraw-Hill
KW  - Markekting-Case studies
ER  -