00373nam a2200157Ia 45000010005000000030009000050050017000140080041000310400013000720820018000851000020001032450041001232600033001643000011001975460007002084399PK-LaUMT20221022121345.0140318s9999    xx            000 0 und d  cPK-LaUMT  a 658.8bAND-E  aAnderson, A. H.  aEffective marketingcAnderson, A. H.  aOxford,UK:bBlackwell,c1994  a228 p.  aEN