TY  - BOOK
AU  - Krugman, Edward P.
TI  - Consumer behavior and advertising involvement: selected works of Herbert E. Krugman
SN  - 9780805857887
U1  - R 658.8342 
PY  - 2008///
CY  - New York,USA
PB  - Routledge
KW  - Advertising-Psychological aspects
ER  -